4 Principles of Behavioral Psychology That Are Useful to Marketers

Through a deeper understanding of human motivations, decisions, and actions, marketers can craft strategies that not only engage but also enthrall audiences. Here are four pillars of behavioral psychology that are often employed by marketers: But it’s not just about understanding these principles, it’s about integrating them ethically into marketing strategies. It’s a fine balance […]

Where Did the Pandemic-Era Shift in Social Media Marketing Leave Us?

In 2020, as physical stores shuttered, the digital sphere buzzed with increased fervor. Brands accustomed to traditional advertising had to quickly adapt to the less formal, more interactive, and visually driven ethos of social media marketing.  As we approach 2024, how does this evolution continue to affect marketing today? To summarize: It’s a blend of […]