How the Marketing Strategies of Temu and Shein Make Them Plausible Competition for Amazon
In the rapidly evolving world of e-commerce, new players are constantly emerging, challenging established giants. Two such companies, Temu and Shein, have implemented innovative marketing strategies that have positioned them as formidable competitors to stalwart Amazon. Here’s a closer look at how their unique approaches are reshaping the market. Hyper-Personalization Through Data Analytics By analyzing […]
How to Make the Most of a 30-Second Ad, in an Age of TikTok-Length Attention Spans
Capturing and maintaining consumer attention has become a monumental challenge. While a 30-second television or radio spot used to feel minuscule next to a 60-second ad, it seems positively luxurious next to the seconds-long videos popular on social media today. In order to connect with audiences and make a lasting impact, marketers must maximize every […]