Do Checkmarks Still Matter? 6 Social Media Verification Pros and Cons
Social media verification, symbolized by the coveted blue checkmark, was once a badge of authenticity. It had a direct impact on a business’s digital presence, indicating that the account was real, associated with the legitimate business it claimed to represent, and could be trusted. Originally introduced by Twitter (now X) in 2009, the checkmark helped […]
Should You Spend More for Your Whole Team to Attend Events?
It’s a question that’s long been debated: Does size matter? You know what we’re talking about, of course! The amount of presence that your company has at industry events. An out-of-town conference can cost your company a pretty penny in travel, hotel, and food. That’s not even counting the cost of attending the event itself. […]