It happens even to the most talented content creators: Sometimes, you just feel like you have nothing new to say. The good news is: That’s almost never true. It’s just a matter of taking a different approach and finding your inspiration.
Here are a few ways to reorient your thinking and find new ideas for various content spaces—from ads to websites, social media posts to emails.
- Share Behind-the-Scenes Content
Sharing details about your day-to-day might actually be fascinating to your customers, even if it seems humdrum to you. Whether it’s highlighting your team’s lunch area, showing how something is made, or sharing photos from an internal event, these items can make your brand seem even more familiar, human, and appealing. - Repurpose Other Content
For tips on how to do this, see our previous blog post here. - Reintroduce Yourself
Remember that everyone seeing your content might not already be familiar with your brand. And others could get to know you even better. This might mean sharing information about your company history, your mission, or your team. - Share Existing Content
Consider times you’ve previously generated content and how it can turn into a blog post or newsletter. For example, if you have an FAQ section, you could possibly build out some more content from there and turn brief answers into complete blog posts. This is also a great opportunity to solicit questions from your clients or customers about what they’d like to know about your brand, products, or services. - Find Timely Content
Inspiration is everywhere—but it’s often found in calendars. You can create content about upcoming holidays or special events, something going on in the world, the season you’re currently in, or other items related to what’s happening “right now.” This can feel especially compelling for its timeliness, while providing you year-round options.
In short, it’s important to remember that you don’t need to come up with something brand-new. You just need to stay consistent, real, and relevant. And if you do ever get stuck? Hit us up for some creative help