There are several times that call for in-person appearances from your team: conferences, client lunches, networking events.
At other times, depending on your business, much of the relationship might take place digitally or remotely. A client might even have a relationship exclusively with one or two members of your team—and never get a full picture of the company as a whole.
But there are a few reasons to consider deliberately increasing or expanding upon in-person appearances, especially from a marketing perspective.
It Humanizes Your Brand
Behind every brand are real people with expertise, personalities, and passion. When customers and partners get to meet those people, the relationship becomes more memorable and meaningful.
Plus, in-person interactions allow your team to demonstrate warmth, creativity, and confidence—qualities that are extremely difficult to convey through digital-only communication.
These moments help your audience see not just what you do, but who you are.
Authenticity Is Important to Customers and Clients
In-person interactions create opportunities for genuine connection that digital channels simply can’t replicate. When your team shows up—shake hands, share stories, answer questions on the spot—it reinforces the idea that your business is transparent, approachable, and committed.
Authenticity is increasingly a deciding factor for customers making buying decisions, and in-person appearances help build that trust more quickly and more deeply than email threads or video meetings alone.
It Distinguishes You From Your Competitors
Plenty of businesses rely entirely on virtual communication, especially in fast-paced or highly technical industries. Showing up in person instantly sets you apart.
Whether you’re presenting at a conference, hosting a small meeting, or participating in an industry event, visibility matters. Your presence signals credibility, stability, and a willingness to invest the time it takes to foster strong relationships—giving you a competitive edge that others may be overlooking.
It Makes a Lasting Impression
People are far more likely to remember and talk about positive in-person interactions than digital exchanges. A great conversation at a networking event or a helpful face-to-face consultation can turn someone into an enthusiastic advocate for your brand. This can lead to referrals, word-of-mouth buzz, and a stronger community presence. Discerning when and where to delegate your team’s valuable time is one of the most important things to establish as you’re hammering out the details for these appearances. Mad 4 Marketing can help by assessing your current campaigns, calendars, and business goals to strategize when, where, and how to amplify your appearances in the places and ways that will have the greatest impact on your bottom line. Want to learn more? Reach out today to get started.