Pop-Ups Keep Popping Up
Retailers are increasingly taking great advantage of the phenomenon known as the pop-up shop. Much like traveling carnivals of yore, these easy-come-easy-go businesses make a fast buck by setting up in a temporary location with a limited amount of wares and testing the water so see how the area responds to their presence—and how much […]
Seizing the MyCast Movement: Part 2
Last week we talked about the onset of the MyCast movement, which trendcaster Marian Salzman predicts will continue to flood and change the realm of social media. MyCasting–which loosely refers to an individual independently publishing on the Web (forum posts, comments, tweets, blogs or so forth)–stands poised to compete with credible outlets, newscasts, expert analysis […]
Seizing the MyCast Movement: Part 1
Here’s a good buzzword to add to your 2011 vocab: MyCasting. Professional trendcaster and futurist Marian Salzman uses the phrase to refer to an individual utilizing social media and the vast reach of the Internet to publish and promote his or her thoughts to the world, unsolicited. That’s any media posted online by non-professionals–any statement, […]
New Year’s Resolutions from Mad 4 Marketing
First and foremost, Happy New Year! It’s officially 2011, time for fresh starts and resolutions to meet all-new goals. As a small business that managed to thrive in last year’s continuously challenging economy, we like to think that a positive mindset and good attitude are essential–and that with these two things in place, a person […]
The Future of Newspaper Advertising: Part 2
Last week we talked about the demise of the newspaper industry as predicted by a “futurist” in Australia and commented on by Adweek contributor Jeff Mascott. So now we’re sure you’re wondering: What does this mean in terms of marketing, moving forward? Well, no matter how fast it seems time’s a-tickin’ by these days, especially […]
The Future of Newspaper Advertising: Part 1
What’s black and white and read…well, very rarely these days? Oh wait, that’s not a joke. It’s a scary and stark reality for a massive, historic, global industry. This week, Adweek contributor Jeff Mascott covered the demise of the worldwide newspaper trade predicted by Ross Dawson, an Australian citizen who calls himself a “futurist” and […]
Advertising on Twitter: Promoted Tweets, Trends and Accounts
Earlier this year, we talked about Twitter launching a new way to advertise through Promoted Tweets. This system, which went into effect in April, placed individual posts in your stream according to searches that you plugged in, as well as your individual interests. Advertisers were able to suggest their tweets to readers who were logged […]
Trendy Giving Ideas: Charity and e-Philanthropy
It is always nice to receive a thoughtful present, especially things we would never buy for ourselves or items that can be put to practical use. But there is a kind of gift that is not only rewarding to receive, but also rewarding to give. This year, a lot of companies are donating to charity […]
How to Give Clients Gifts: Part 2
Last week, we answered some tough questions about handling gift-giving to clients and affiliates during the holiday season. Here are two more frequently asked gift-giving questions answered, with ideas and examples to help spark your imagination. How can my gift stand out among many others during the holiday season? Don’t Google “unique gifts for clients.” […]
How to Give Clients Gifts: Part 1
It’s tradition for businesses to reach out to affiliates and clients during the holiday season to say thank you for one more year together. It is also a prime time to prompt communication, especially if it’s been awhile since you last stoked the existing relationship. And of course, the gesture shows generosity and gratitude. But […]