by Chris Madsen | Mar 8, 2010 | Stuart
My wife loves that new TV series, Undercover Boss, because she thinks it is high time that CEOs and company managers got out from behind their desks to see how things are really working on the front lines. I couldn’t agree more. But honestly, isn’t this something...
by Chris Madsen | Dec 28, 2009 | Stuart
It’s Monday morning. And as I do every morning, I pour myself a cup of Starbucks and sit down to read The Miami Herald. There was a time, 30 years ago, when the paper was thick and robust. Filled with ads, news stories, inserts, and the like. But like millions of...
by Chris Madsen | Oct 23, 2009 | Stuart
If you know anything about Zappos then you know that it’s a successful online retailer that built its brand not only by selling a great assortment of footwear, but by delivering an exceptional customer experience. Perhaps that’s why Amazon paid so much leather to buy...
by Chris Madsen | Sep 7, 2009 | Stuart
The following is an editorial blog by Stuart Dornfield. All comments and opposing views are welcome. The Wall Street Journal recently reported that restaurants in an attempt to get more families to dine out are “scrambling to counter a tendency by recession-pinched...
by Chris Madsen | Nov 17, 2008 | Stuart
Too few companies know how to use the concept of up selling in their marketing and advertising to their benefit. What is up selling? It is the process of getting more business from your existing customers. More often than not, they can be your best customers. Take...
