Keeping Up with Continuity

Keeping Up with Continuity

No-one likes to feel unimportant, or forgettable. Even if you make all of the right moves and gestures, sometimes it’s the little things that can trip you up the most: like telling the same anecdote twice, or forgetting someone’s birthday. That’s also true in...
“Hot Summer Savings” and Other Marketing Cliches

“Hot Summer Savings” and Other Marketing Cliches

“Things are heating up” with some of our “hottest deals of the year” but you’ll have it “made in the shade” if you catch these summer savings before they “fall out of fashion.” These are just a few of the refrains you’re likely to come across in sales pitches this...
10 Ways to Talk About Work at a Dinner Party

10 Ways to Talk About Work at a Dinner Party

For most people, evenings and weekends are when you get the chance to finally shutdown your desktop, shrug off that blazer, and leave work behind. But marketers aren’t most people. We know that a lot of the work that goes into attaining and promoting clients actually...
Are Millennials the Last of the Lead Generation?

Are Millennials the Last of the Lead Generation?

If you’re hoping to expand your reach or grow your clientele, you’re probably already employing lead generation strategies. These techniques allow you to gather information about new people and discover new avenues of businesses outside of the paths you commonly take....
What If You Could See the Future?

What If You Could See the Future?

It might sound like the beginning of a joke: “Why is marketing like fortune-telling?” But the answer can mean a serious improvement in revenue for your business. That’s because marketing is a two-part process, even though people often focus on one side of it more than...
Quick Marketing Pick-Me-Up from Starbucks

Quick Marketing Pick-Me-Up from Starbucks

We’re used to getting a quick burst of inspiration from Starbucks, but it usually comes in the form of a flavored latte with a double-shot of espresso. Today, it comes in the form of a new marketing strategy that the brand is adopting in order to adapt to its current...