Web videos are spreading across the internet like wildfire…YouTube, webinars, webisodes, NBC even spent a bundle to broadcast the Olympics on the internet. It’s no wonder why web videos are growing so quickly – they provide entertainment (or teach you something), eliminate the need to read on the internet, and are available at the click of a button on your schedule.
In 2008 companies spent $2.7 billion creating web videos to spread the word about their products and services, an astounding amount which is predicted to quadruple by 2012 reaching upwards of $10 billion according to In Stat. So, how can your company jump on the bandwagon of this growing internet marketing trend? A great place to start…review what other companies are already doing and start brainstorming on how you can apply it uniquely to your brand. If you are still stumped Mad 4 Marketing is always here to lend a helping hand.
Here are some examples to get you started:
At Mad 4 Marketing we created a video to advertise our rebranding
Dove created a webisode campaign to advertise their new line called Dove Night
Google uses web videos to teach users how to utilize Google Adwords
