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Day: May 25, 2019

Would Your Company Benefit from Rich Business Messaging (RBM)?

Boost customer engagement with Rich Business Messaging (RBM).

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From The Blog

SEO vs. GEO: What’s the Difference and What’s More Important? (Part 2)

In our last blog post, we wrote about the differences between SEO and GEO. Essentially, search engine optimization helps your content get ranked in a ...

SEO vs. GEO: What’s the Difference and What’s More Important? (Part 1)

Today, most professionals are familiar with search engine optimization (SEO)–the art of getting their content seen online, by the correct audiences, by highlighting the specific ...

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Content Marketing in the Age of AI

Generative artificial intelligence models have reshaped the content marketing landscape. Marketing professionals who continue to tread well-worn paths from the past may find themselves out ...

When Great Minds Think Alike: How to Navigate Groupthink in Marketing

You know when Hulu and Netflix both created documentaries about Fyre Festival and released them at the same time? When companies in the same sector ...

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Even digitally-savvy professionals who have already started integrating artificial intelligence into their workflows might need to pause every now and then to think about how ...

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The Difference Between Engaging Customers and Nurturing a Community

Today’s consumers aren’t just buying products; they’re buying into experiences, values, and relationships. This suggests that marketers should de-emphasize growing the number of customers they’re ...

Marketing “Must Haves” — How to Make Budget-Conscious Choices

When the economy gets unpredictable, marketing is often one of the first budget lines many businesses cut. It feels like a “nice to have” rather ...

Out of Office, Not Out of Touch: Marketing If Your Audience Is Away

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Seasonal Sales: How to Use Urgency Without Being Pushy

As summer heats up, so does the tone of many advertisements. How many times have we heard about those “Hot! Hot! Hot!” deals and steals? ...

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Marketing moves fast. What was once hailed as “the next big thing” can quickly become yesterday’s news. And while it’s important to stay current with ...

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Video is a must-have for compelling, complete marketing campaigns. Whether creating Instagram Reels, product demos, or testimonial videos, quality editing can make the difference between ...

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Small Business Marketing on a Tight Budget: What Actually Works?

We’ve been in the biz for over 30 years here at Mad 4 Marketing, and one thing that we’ve heard since the start—and may never ...

The Psychology of Viral Marketing: Why Some Campaigns Explode and Others Flop

“I think, therefore I am.” The quintessential philosophical phrase can also be applied to marketing, believe it or not. But it’s more like… they think, ...

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