How to Share Bad News with Customers and Clients
Often, marketing focuses on sharing good news. You might be highlighting the positive aspects of a brand (like a new community initiative), or you might be advertising news about a special event (like a sale). But what happens when you need to share some news with your mailing lists that they might not be too […]
Why It’s OK to Outsource Marketing: aka, Getting by with a Little Help from Your Friends
Sometimes you feel like you’ve got everything taken care of, and you can do it all yourself. Your company might be running smoothly and handling its business needs efficiently, in-house. You might have a whole department dedicated to marketing, or you might rotate duties among a small staff, piecemeal. Whatever works for you might be […]