Understanding the Intent Behind Your Users’ SEO Keywords
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their customers better and best tailor their content to those users. It’s perfectly easy to come up with a list of competitive keywords that your content should include in order to […]
Insights from ChatGPT, Bard, and Similar Copywriting AIs
We’ve discussed the fact that we don’t expect AI to replace professional marketing services anytime soon. This seems to be the broad consensus among marketers in every industry. So why do these services continue to emerge, with options ranging from ChatGPT (widely considered the frontrunner) and Jasper, in addition to Intercom, OpenAI, and the new […]