Try Before You Buy!

Trying something before you buy it is important to many consumers—it’s fueled shopping experiences like Sephora and Costco for decades. In the absence of being able to try something and then purchase it right on the spot, however, we’ve settled for the ability to purchase something with a full-refund guarantee (“Try this for 30 days […]

No Joke—It’s Been 31 Years!

Q: How many marketers does it take to screw in a lightbulb? A: None. They’ve automated it. At Mad 4 Marketing, a sense of humor has been a key to our success for three decades. We also credit a strong work ethic and our four-step process: However, our ability to have fun at work and […]