DIY PR: Promote Your Company’s Achievements with the Tools and Team You’ve Already Got

Too demure. Too modest. Too cutesy.

Maybe you’ve seen the memes where people post about how sweet, cute, or humble they’re being (sometimes ironically, sometimes not). That’s fine for individuals—but it’s not as great for businesses.

When you’re out there winning awards, contributing to your community, and expanding your business in meaningful ways, it’s important to raise your voice and shout about it from the rooftops. Make sure that everyone knows about every single one of your achievements—from new hires to anniversaries, from industry recognitions to rebrands. Companies are not meant to be modest.

But then again, let’s face it—sometimes budgets are. Or, at least, not every budget is meant to accommodate an entire public relations department. This means you might not have someone on your team who is singularly devoted to broadcasting your accomplishments out to the world.

And that’s okay. It’s no excuse to keep your wins to yourself.

Small businesses can still effectively publicize their achievements using a few clever strategies.

Those include:

  • Leveraging Social Media: Platforms like LinkedIn and Facebook are excellent for sharing positive news. Regular updates about awards, media mentions, and expansions can keep your audience informed and engaged.
  • Sending Regular Newsletters: A well-crafted newsletter can serve as a direct line to your customers, informing them of recent achievements and future plans. Newsletters are having a bit of a resurgence, so now is a great time to get yours started. They not only share important information with your followers, but they also deliver useful metrics back to your team about the people who are interested in your brands. Ask us how to make the most of this strategy!
  • Creating Press Releases: Writing press releases for significant achievements and distributing them online can help garner media attention. Many free and paid distribution services can amplify your reach. Although these might seem daunting if you’re not used to doing them in-house, templates are available to get you started. Once you’ve done a few, they’re easy to continue rolling out.
  • Collaborations and Partnerships: Partnering with other businesses or influencers can increase the visibility of your achievements. This mutual promotion benefits all parties involved and extends your reach. If you’re wondering what type of partner makes the most sense for you, feel free to reach out, and we can discuss the steps to researching potential matches.

These are just a few strategies that can help ensure that your wins are celebrated and noticed. In turn, spreading the word can help build your business’s credibility and attract new opportunities. Of course, if you ever do want to take the extra step to send out a press release, establish a regularly updated News section on your website, or promote your achievements more formally, these are all things that we are happy to help with—because Mad 4 Marketing loves to jump in and help celebrate your wins!

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts