It’s easy to get so caught up in our own work that we lose sight of the bigger picture. As we reflect on the past year, let’s take a look at the marketing landscape from around the globe.
Here are a few of the highlights from around the world:
Social Media Experimentation
The old guard and the old rules of social media marketing are out. In fact, there are very few rules at the moment—and that’s a good thing. Accounts don’t need to have a specific “look” or “feel” because seeming fresh and authentic and off-the-cuff is often rewarded. So is pushing creative boundaries and staying away from meme-dumping or trend-jumping. Let this be an invitation to explore your own social media voice and engage in a way that feels truly authentic to your brand. Social media channels are spaces to deviate, at least a little bit, from the formal way your brand is presented everywhere else. (And hey, if nothing else, you can always blame the intern—just kidding!!)
AI as a Marketing Mainstay
The question these days isn’t “Do you use AI?” it’s really “What do you use and how do you use it to improve your marketing efforts?” One way that we recommend clients use it is to create mockups of what they’d like to see done on various projects, which is helpful when they don’t have full-blown design teams or UX/UI professionals on their staff. Then, external agencies can bring their vision to life — while understanding exactly what you mean and envision. That’s in addition to data analytics, workflow management, and audience segmentation. But if that’s a little higher level for you, we’re happy to explain and help you explore your options anytime!
Immersive Experiences Captivate and Entertain
Maybe it’s innovative marketing and maybe it’s just plain fun — but immersive advertising has been captivating audiences in 2024. From IKEA’s augmented reality shopping mobile app to Nike’s virtual metaverse experience, people are flocking to check out these new opportunities. That can range from virtually trying on merchandise to seeing it in digitally drafted replicas of their own homes. Plus, this heightened change to preview items reduces returns by 30%.
The more we understand the various influences that are shaping the global marketing landscape, the better prepared we can be to keep up with, and stay ahead of, the trends coming our way in specific regions and industries. For custom reports and insights specific to your business, never hesitate to reach out to Mad 4 Marketing!