This blog is for all of the entrepreneurs and startups out there — but, quite frankly, it applies to lots of small businesses that consistently work in startup mode, as well as established businesses that know the smartest way to stay solvent is to always operate like a new business!
We wanted to share some marketing resolutions that can help you succeed in 2025:
Outline Your Mission and Values
These will be your guiding light as you delve deeper into the nuts and bolts of your marketing plans — not only in 2025, but in the years and decades ahead. So be true to yourself!
Stay Customer-Centric
While establishing your objectives, remember to always keep your customers at the forefront. Who are they? What do they need from you? How will they learn about you? Is there more you need to learn about them in order to succeed in connecting with them in a long-lasting way? Each time a decision needs to be made, consider customer feedback and testing for guidance.
Focus on Relationship-Building
Yes, you need to put your customers first, as mentioned above. But you also need to network with peers in your industry to learn what others are doing and keep abreast of trends. You should connect with vendors and go beyond transactional engagements because they can be the backbone of your success. Finally—your team is everything. Ensure they have what they need to succeed and truly feel like a team, not just a staff.
Put Digital First
As you’re building your business, you’ll have a lot of plates in the air. But many of those plates need to be spinning on the digital plane—and they’re the ones you’ll feast on later. In other words, your website, digital ads, social media presence, and data analytics will drive your success—not your suits or signs, or desks. Everything plays its part, but digital comes first.
Understand ROI
You don’t need to personally understand everything about the analytics that will drive your success—in fact, you can outsource that (in fact, you’ve come to the right place). But one make-or-break item for new businesses is understanding how your return on investment will underscore your profit. You can spend big on marketing campaigns as long as they’re pulling in equally big ROI. Don’t be afraid of big price tags, just demand the data.
For personalized insights and advice, schedule a consultation with the not-quite-new — but perpetually ambitious — professionals at Mad 4 Marketing.