Networking Etiquette – Part 1
Summer’s a popular season for conventions, trade shows, seminars and meet-and-greets. All of these are wonderful opportunities to get to know your industry peers, potential clients – and yes, even competitors. You may be an individual who’s looking for a new job, a professional trying to promote your business or simply building up your Rolodex […]
Should Marketers Worry About Online Opt-In?
In light of recent online security breaches – including the unresolved shutdown of Sony gaming systems throughout Asia after a recent hack attack – some advocates are pushing harder than ever to protect Web users’ privacy. This includes forcing advertisers to ask for permission before they can implement tracking cookies and other means of gathering […]
OOH Advertising We Admire
Taking your marketing campaign and putting it out there in the world where your audience can interact with it from a new angle, anywhere, is a very broad definition of out-of-home marketing. We’ve recently seen some neat examples that we wanted to share: 1) To tie together the brand’s new “free shipping” website policy and […]
Choosing Social Media Marketing – Part 2
In an ongoing conversation about how your business can and should integrate social media marketing into your complete campaign, this week we continuing discussing the ways to discern how and why to select your social media methodology. Last week, we talked about identifying your goals and assigning a budget. Now that you know what you’re […]
Choosing Social Media Marketing – Part 1
As we discussed last week, many companies are warming up to the idea of incorporating strong social media strategies into their overall marketing campaigns. In some cases, this calls for hiring a team to consult with you and establish your presence on the Web. In others, an Internet-savvy intern may be able to take care […]
Small Businesses Are Spending More On Marketing
Analysts confirm that small businesses are poised to spend more on marketing in 2011 than in 2010. Although this can be partially attributed to uptick in business as American companies crawl out of the recession of recent years, another giant factor is the growing need for digital and social media. More small businesses are looking […]
Can We Please See Your ID?
Your company’s identity is absolutely vital to its success. Its image, reputation and aesthetics are all about as important as services rendered. And the very first point of contact that a prospective client or customer has with your company is the logo. On “America’s Next Great Restaurant,” contestants vying to open three branches of a […]
4 Fast Tips for Point-of-Sale
Last week, we talked about the importance of point-of-sale marketing. And now you’re probably just wondering what’s next. So this week, we put together a list of top tricks you can incorporate to make the most of your POS. 1. Take advantage of the chance to learn more about your customers. While you’re ringing them […]
Importance of Point of Sale Advertising
“Simply stated, point of purchase is where the action is.” – RJ Reynolds Tobacco It’s only fitting that this strong marketing quote comes from tobacco powerbrand RJ Reynolds. Tobacco companies are currently under the gun about point of sale (POS — also known as point of purchase or POP) advertising to children, which is not […]
The Art of Cold Calling – Part 2
Last week, we talked about the role and relevance of cold calling in the modern marketing world. Whether you’re attempting to simply establish a new business contact, make an immediate sale or get your foot in the door to form a long-term relationship, cold calling is a mode of communication that can still play a […]