Mobile Healthcare Websites

Picture the bright ambiance of a hospital waiting room.  There are a handful of individuals seated awaiting the low pitched call of a nurse into the doctor’s sterile office.  Most of the patients look toward their cell phones, some making wistful swipes with...

Healthcare Marketing with Curb Appeal

In advertising, there’s nothing like grabbing people’s attention with something a little bit different. When we began work on the campaign for the first Baptist Medical Plaza in Broward County, we knew we had to do something out of the ordinary. After all, Baptist is...

Campaigning for a New Resource in Breast Health

When we first learned we would be working with Baptist Outpatient Services marketing team on their new Breast Center campaign, we were extremely excited. The center was to be the very first Baptist Health facility of its kind and was eagerly awaited. We had the utmost...

The Power of Print in 360 degree Marketing

With so many new trends leaning towards online advertising, and the explosion of social networking sites onto our computer screens, we must be cautious not to forget our good old friend, the print ad (or postcard or brochure, for that matter). Of course, it’s 2009....

The Day My Mother Got Facebook

It was a day like any other. I woke up, got ready for work, checked the ‘vitals’ on my iPhone; BBC News, Hotmail, Facebook. And there it was, staring right back at me in (appropriately) black and blue; ‘You have a friend request from Caroline F.’ This was no longer a...