The Power of Print in 360 degree Marketing

With so many new trends leaning towards online advertising, and the explosion of social networking sites onto our computer screens, we must be cautious not to forget our good old friend, the print ad (or postcard or brochure, for that matter). Of course, it’s 2009. Mad 4 Marketing’s own interactive department is growing like mad, […]

The Day My Mother Got Facebook

It was a day like any other. I woke up, got ready for work, checked the ‘vitals’ on my iPhone; BBC News, Hotmail, Facebook. And there it was, staring right back at me in (appropriately) black and blue; ‘You have a friend request from Caroline F.’ This was no longer a day like any other. […]

Labor and Love

It’s that time of year again, when chocolate and wine sales hit the roof and all spare shelves and counter tops of the Mad 4 Marketing agency are adorned with various love-related decorations and trinkets. Since there is no getting away from love hearts in shop windows and the multiple commercials for red roses that […]

So Over Exclamations

Despite slowly developing a reputation around the office for being a punctuation snob, I decided to continue with this blog about exclamations marks – specifically their overuse within advertising. If I receive an email and the subject line says, Read This!!!! I’m certainly NOT going to read it, no matter who or what company sent […]

Safari Sisters do it for the Kids!

It was an early start, and a time almost unknown to them, but the Baptist Health account team; Amy, Amanda, Jennifer and Abi awoke at 4am on Saturday November 15th for the grand opening of the Baptist Medical Plaza at Country Walk, an event they had been gearing up to for months. This was no […]

Mad Hatter Adventures in Adland

The Mad Hatter in Lewis Carroll’s Alice in Wonderland was undoubtedly inspired by the phrase as mad as a hatter so we thought it fitting for the phrase to inspire our Mad 4 Marketing holiday party. After all, if you know us, you’ll know that it’s very appropriate. As it turned out, planning the Mad […]

Saving the English Language, One Apostrophe at a Time

There might be companies out there with sensational products and excellent marketing strategies, they might even promise the gift of youth, but if they are unable to communicate that correctly to their consumers, why should we believe them? As in the book Eats Shoots and Leaves by Lynn Truss, I take a zero-tolerance approach to […]