Most Marketing Fails

You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as effective as you had planned. What makes marketing...

Famous Viral Marketing Campaigns

A few weeks ago, we talked about Viral Marketing for Websites. But viral marketing, the art of using word-of-mouth buzz to spread your brand, can be used for more than interactive marketing; in fact, it has endless possibilities in the world of business. Here are a...

Romancing Your Customers

Embarking on a new relationship with customers isn’t all that different from starting a courtship with a new girlfriend or boyfriend. You begin by trying to catch their attention, and then slowly build upon mutual interest with the hope of turning it into a long-term...

Tips for Successful Television Advertising

Television advertising is far from dead. Although viral marketing via website banners and streaming video is the new bandwagon in media placement, a well-executed TV commercial is still a guaranteed way to increase your company’s sales while expanding brand awareness....

How Women Will Shop & Spend This Holiday Season

Mad 4 Marketing has always emphasized the importance of marketing to women, who are often put in charge of budgeting and spending in a family scenario. In fact, more than 80% of all consumer purchases are made by women. This holiday season, we’re keeping an eye on the...

The Selling Power of Cute

The late and great WC Fields once said, ‘Never work with children or animals’, and while some may believe that to be good advice, you might want to think seriously about employing them in your advertising. Emotion is a very powerful tool and using it to create a...