It’s that time of year again, when chocolate and wine sales hit the roof and all spare shelves and counter tops of the Mad 4 Marketing agency are adorned with various love-related decorations and trinkets.
Since there is no getting away from love hearts in shop windows and the multiple commercials for red roses that we see and hear everyday leading up to February 14th, we at Mad 4 Marketing succumbed to the Valentines trend and injected some romance into this week’s blog.
Admittedly, advertising isn’t the most romantic of industries and the blog committee was hard-pressed to find any kind of romance-linked topic until they considered what they do everyday and for whom they do it.
As in any successful and fulfilling romantic relationship, there are certain essential elements that make it what it is and most of these can be found in our everyday working relationships. One of the most important of these is Trust.
As an advertising agency, we trust our clients to trust us. We trust that they believe we will do a good job and that we will put them and their company’s success first. Our clients must trust in our advice to them even if their first instincts are to be unsure. Without trust, we wouldn’t get very far.
At Mad 4 Marketing, we work hard to meet deadlines, we offer solutions to problems, we believe collaboration is key and that’s why we call it a partnership.
We embark on client relationships just as we would embark on any other relationship in life; by establishing each other’s goals and by respecting each other’s objectives. We learn about our partners and apply that knowledge to sustain our liaison and help make them better. We might do this with contracts and conference reports rather than love notes and marriage certificates, but we do it all the same.
Rather than seeking immediate short-term gratification and reward, we listen to them and try to invest our time and resources wisely, in order to achieve long-term results and future benefits for our clients and their businesses. We believe in mutual respect for an effective and harmonious working relationship, treating their business as if it were our own.
We don’t write poetry, but we do write press releases. We don’t rub their feet when they’ve had a rough day, but we do try to take the burden of achieving results off their shoulders. Long walks on the beach? Certainly, if they involve market research.
In romance, both sides work at building a mutually supportive, mutually beneficial relationship. They work hard to create a sense of togetherness, and they benefit because of this. That’s what we strive for.
As in any relationship, the day-to-day minutia can be hard work. There are good days and there are bad days but, if both parties want the same thing and aim to achieve it together, they can’t go wrong.
So, our overblown romantic gesture to our clients this Saturday, and everyday, is to keep their business thriving so we can keep their business.