Personalization and Transparency – Part 3
Welcome to the third part of our series dedicated to breaking down barriers between your company and your client/customer base. For the past two weeks, we provided a few examples of how personalizing your services can help you address your audience’s needs and expectations. This week, we’re looking at Transparency. It’s a new age of […]
Personalization and Transparency – Part 2
Last week, we discussed Personalization within the framework of your business. Today, we’re identifying ways to personalize your services for customers/clients. This means treating those you’re contacting as if they’re your only audience (not one of a large group) while showing them that you appreciate their business – even if they haven’t elected to use […]
Personalization and Transparency – Part 1
When you’re promoting yourself or your business, there are certain rules by which you have to abide. You need to offer personalized services and transparent data in order to stand out. But those are just the umbrella topics; by themselves, they may just seem like jargon. In the coming three weeks, Mad 4 Marketing aims […]
Three Eco-Friendly Ways to Market Yourself
Just by making an effort to be environmentally friendly, your business may make itself seem even more appealing to prospective clients and customers. You may not be able to totally revamp the way your organization operates, but even a little goes a long way. To get a leg above your eco-inconsiderate competitors, you should start […]
RIP Steve Jobs: Marketing Visionary
Although Steve Jobs, Apple’s iconic CEO from 1997-2011, was mostly known for his exemplary inventions and developments at the forefront of computer technology, his contributions to the marketing landscape can’t be overlooked. With a firm emphasis on user engagement and sleek design, Jobs left no stone unturned when it came to thinking about every product’s […]
Marketing Plans: Getting Started
Before you’re ready to start marketing your business, you need a plan. Marketing plans don’t require you to have formal knowledge of marketing (that’s where the pros come in), but they help you assess your needs prior to working with an agency. They help you focus on short- and long-term goals, and they provide a […]
Common Catchphrases in Marketing
It’s a long-held joke that when a realtor is telling you that a house you’re about to view is “quaint and charming” it really means you’re about to see a space way smaller than the one you’re dreaming about. When they talk about how it’s “affordable” you might be wondering if it’s even within your […]
Calls to Action with Multimedia Marketing
At Mad 4 Marketing, we’ve always been strong proponents of the 360-degree campaign. This means approaching your target audience from all angles to create a balanced, interwoven appeal. For example, you might want to have a strong website launching at the same time you put up local billboards and take out a well-placed radio ad. […]
Seasonal Marketing: Fall and Winter Holidays
Labor Day just passed, which means we’re about to tumble through the holidays and wind down the remaining months of 2011. And although you may not be picking out place settings for your Thanksgiving dinner just yet, it’s impossible to ignore these upcoming occasions – especially since retailers are only too happy to move their […]
Blogging Tips: Screening Comments
When managing a blog, whether it’s independently operated or hosted on your company’s website, one of the responsibilities is handling the comments that visitors leave. As a casual blog reader, you probably didn’t think too much about the behind-the-scenes process when you browsed comments or left your own. But when it comes time for you […]