Using LinkedIn as a Marketing Tool – Part 2
As of June 30, 2011, there are more than 2 million LinkedIn Company Pages. These represent more than 50,000 products and services. Much like Facebook pages designed for companies, brands or products, this option allows LinkedIn users to break away from independent profiles to create consolidated business overviews. As discussed two weeks ago, Google+ — […]
Using LinkedIn as a Marketing Tool – Part 1
When you think about how to integrate social media websites into your marketing strategies, your mind probably turns to Facebook, Twitter, YouTube and even the new Google+ before it considers LinkedIn. This business site is one of the least interactive of all social media communities, with a reputation for being used only to seek jobs […]
Google+ Business Pages
This week, Advertising Age spotlighted a curious inconsistency from Google execs regarding Google+ brand pages. Immediately, companies accustomed to business pages on Facebook and Twitter tried to create standard profiles in their names, though there isn’t yet a distinct niche on the platform for organizations. One by one, Google suspended these accounts – since profiles […]
The Importance of a Catchy Jingle – Part 2
If you plan to advertise your business on television, radio or a live-person format, having memorable music is a key component. Several decades ago, jingles were a crucial element in successful marketing. Lately, unique tunes are often traded for catchy pop music running beneath an ad. Though royalties for these songs may be expensive, advertisers […]
The Importance of a Catchy Jingle – Part 1
We talk a lot about the importance of visually appealing logos for your business – but what about another classic element to branding, the catchy jingle? A short, brief, original spurt of music that complements your commercial is known as a jingle. Their popularity is often associated with ads on the airwaves in the ‘50s […]
Our New Client Makes Us Hungry For More
Meat (er… ‘meet’) Nat Deliman, the newest client of Mad 4 Marketing. He’s what you would call a standup guy, a real go-getter who loves to be involved in his community and make new friends. From our very first meeting, he was an instant hit with the entire staff – whetting our appetite with his […]
Cigarette Warning Advertisements Go Into Effect
This month, the controversial negative-reinforcement advertising campaign to help smokers quit took one of its biggest steps: Labels promoting graphic, gross images depicting the health repercussions of tobacco have been selected to run on all cigarette packages going forward. Cigarette companies must have one of these nine labels on their packages by October 2012 or […]
OOH Advertising We Admire
Taking your marketing campaign and putting it out there in the world where your audience can interact with it from a new angle, anywhere, is a very broad definition of out-of-home marketing. We’ve recently seen some neat examples that we wanted to share: 1) To tie together the brand’s new “free shipping” website policy and […]
Choosing Social Media Marketing – Part 2
In an ongoing conversation about how your business can and should integrate social media marketing into your complete campaign, this week we continuing discussing the ways to discern how and why to select your social media methodology. Last week, we talked about identifying your goals and assigning a budget. Now that you know what you’re […]
Choosing Social Media Marketing – Part 1
As we discussed last week, many companies are warming up to the idea of incorporating strong social media strategies into their overall marketing campaigns. In some cases, this calls for hiring a team to consult with you and establish your presence on the Web. In others, an Internet-savvy intern may be able to take care […]