The Art of Cold Calling – Part 2
Last week, we talked about the role and relevance of cold calling in the modern marketing world. Whether you’re attempting to simply establish a new business contact, make an immediate sale or get your foot in the door to form a long-term relationship, cold calling is a mode of communication that can still play a […]
The Art of Cold Calling – Part 1
In an age of mobile apps, social networking and 3-D, a technique like cold calling may seem like a nearly extinct residual from the dinosaur age of advertising. But the truth of the matter is that cold calling is simply a lost art—and it still has a valuable role in today’s marketing world. Here are […]
A Picture Is Worth A Thousand Words?
When it comes to advertising, what’s more important: long, descriptive, informative copy — or a short and evocative tagline? What about no words at all … just enticing visual creative? Naturally, there’s not one simple answer. Depending on the client and the product, more information may be needed to provide an accurate and alluring snapshot […]
Bands Rewarding Fans with Social Media
These days, it’s not always easy to convince people to come see a live music show. Within minutes of a song’s closing notes, the performance has already been posted on YouTube and shared around the world, thanks to ubiquitous recording devices that sync up instantly with social media accounts. That makes it harder to convince […]
2011 Trend: Edvertorial in Social Media
Leave it to the fashion crowd to stay on the cutting-edge of social media marketing—and making up new words to help them sound especially superlative and chic. This past month, Women’s Wear Daily featured an article about the upcoming expansion of the “edvertorial.” Unlike an advertorial, which is an ad that’s framed to look like […]
Seizing the MyCast Movement: Part 2
Last week we talked about the onset of the MyCast movement, which trendcaster Marian Salzman predicts will continue to flood and change the realm of social media. MyCasting–which loosely refers to an individual independently publishing on the Web (forum posts, comments, tweets, blogs or so forth)–stands poised to compete with credible outlets, newscasts, expert analysis […]
Seizing the MyCast Movement: Part 1
Here’s a good buzzword to add to your 2011 vocab: MyCasting. Professional trendcaster and futurist Marian Salzman uses the phrase to refer to an individual utilizing social media and the vast reach of the Internet to publish and promote his or her thoughts to the world, unsolicited. That’s any media posted online by non-professionals–any statement, […]
The Future of Newspaper Advertising: Part 2
Last week we talked about the demise of the newspaper industry as predicted by a “futurist” in Australia and commented on by Adweek contributor Jeff Mascott. So now we’re sure you’re wondering: What does this mean in terms of marketing, moving forward? Well, no matter how fast it seems time’s a-tickin’ by these days, especially […]
The Future of Newspaper Advertising: Part 1
What’s black and white and read…well, very rarely these days? Oh wait, that’s not a joke. It’s a scary and stark reality for a massive, historic, global industry. This week, Adweek contributor Jeff Mascott covered the demise of the worldwide newspaper trade predicted by Ross Dawson, an Australian citizen who calls himself a “futurist” and […]
Advertising on Twitter: Promoted Tweets, Trends and Accounts
Earlier this year, we talked about Twitter launching a new way to advertise through Promoted Tweets. This system, which went into effect in April, placed individual posts in your stream according to searches that you plugged in, as well as your individual interests. Advertisers were able to suggest their tweets to readers who were logged […]