B2B vs. B2C Marketing Overview
There are minor differences when you’re advertising to possible business connections as opposed to when you’re targeting consumers who will buy your products and services outright. Small though they may be, they’re also important differences to take into account. Here are the top three noteworthy observations that can have a powerful impact on your advertising […]
Comfort Marketing
Last week, The New York Times published an article about the latest trend in advertising: comfort marketing. This refers to bringing back old mascots, logos and jingles that were successful in the past. It makes viewers reminisce about the brand and reminds them of when they were first introduced to it – and, presumably, that […]
M4M: Looking Ahead at 2012
As the new year kicks off, we’re looking at some exciting growth and new developments around the office at Mad 4 Marketing. One thing we started at the end of 2011 was staffing up the company, which included introducing new team member Damon. Damon has been professionally involved with the Internet since the early 1990s […]
Gift Advertising: Thinking Outside of the Box
With the holidays wrapping up, we began to think creatively about some of the missed marketing opportunities from the recent weeks. Creative businesses might be able to take advantage of corporate gifting in ways they’ve never thought of before. Here are just a few ideas: 1. Wrapping. Have you ever designed your own wrapping paper? […]
Q&A: All About QR Codes – Part 2
Last week we introduced you to “quick response” codes and how they can be used to help you engage audiences and measure the effectiveness of your ads. In today’s follow-up, we answer three more in-depth questions about the benefits of QR codes. 1. How popular are QR codes in today’s crowded marketing world? Although QR […]
Q&A: All About QR Codes – Part 1
Bar codes used to affect you only while you stood in checkout lines at apparel retailers or grocery stores. But now you’ve seen funny new versions them on advertising from flyers in your mailbox to billboards on your drive home. So what’s the purpose of adding bar codes to print advertisements? The following questions and […]
Cyber Monday Follow-Up
We’ve been talking about holiday shopping trends – especially with regard to viral spending – for the past few weeks. Now it’s time to look at some key figures and report back on how the major shopping event actually went down. You may be surprised to learn that even all the hype for Cyber Monday […]
Shopping on Cyber Monday
How are shoppers supposed to navigate all those ads hitting their inbox and flooding their computer screen today? With so much commercialism competing for the same wallets on Cyber Monday, it’s hard to sort through the buzzwords and price tags to determine what’s really a great deal. Reduced costs aren’t enough to help buyers decide […]
Improving Your Website for E-Commerce
Last week we discussed the fact that consumers are increasingly using websites and mobile apps to research gifts or directly fulfill their holiday shopping needs. It became clear that marketers will want to put more money and consideration than usual into online advertisements. But what if you’re an online retailer – or e-tailer – looking […]
Online Shopping & Spending Trends
How do you plan to shop this year? Are you going to be hitting the mall three days before Christmas or lining up your orders online to ensure delivery before the holidays? Have you noticed your shopping habits changing as technology advances, or do you feel unaffected by the growing number of options to shop […]