Get in the Halloween spirit with these spooky tales of marketing mayhem.[/caption] October is one of our favorite months at Mad 4 Marketing because we get to buy extra candy for the office and dress our mascot, Star, in cute costumes. (The only trick is that we have to eat all of the Halloween treats fast enough to make way for November’s Thanksgiving decorations–it’s a tough task, but what can we say, we are just very devoted to our office decor!) Of course, we also enjoy the spooky and scary side of October. Here are 13 of the most haunting urban legends that we’ve heard in our marketing careers:
- 1. Once upon a time, there was a massive cross-branding opportunity that relied on one luncheon to seal the deal. All went well, everyone shook hands and parted ways. And then both companies waited for the other to reach out, and neither was ever heard from again. Not only did they fail to make an action plan for next steps, because they were afraid to presume, but they also forgot to send thank-yous for the meeting, because no-one was sure who should be thanking whom. A double massacre, the deal was DOA.