Where Did the Pandemic-Era Shift in Social Media Marketing Leave Us?

In 2020, as physical stores shuttered, the digital sphere buzzed with increased fervor. Brands accustomed to traditional advertising had to quickly adapt to the less formal, more interactive, and visually driven ethos of social media marketing.  As we approach 2024, how does this evolution continue to affect marketing today? To summarize: It’s a blend of […]

Your Top Marketing Hits

“Oh, you’re a fan of [BAND NAME]? Name five of their top hits.” Saying that someone needs to be able to name “top hits” if they’re really a fan of something—typically a band—has turned into a joke and a meme. But as marketers, it can also be something of a thought exercise. Quick: Can you […]

Exploring the Marketing Multiverse

The multiverse is a recurring theme in pop culture; there seems to be no shortage of public fascination with the theory that—given that space is potentially infinite—all possible universes may potentially exist, in all of their variations, at the same time (to put it simply). What if the same thing could be said for marketing?  […]

Do People Still Read Blogs???

The easy answer is: You’re here! The longer answer is: …sort of—one HubSpot study found that 60% of people read blogs at least once per week—but the way that people are reading blogs has changed a lot since the term “blog” was coined in 1999 (derived from “web log” or “weblog” from 1997).  For example, […]

Have Mobile Users Had Their Fill of Apps?

Today, it seems like everyone has an app. Chipotle has an app. Your dog groomer has an app. Want to see your favorite website from 2004? Too bad, now you need to log on to the app. Does your company need its own app? Maybe—but it’s very possible that you don’t.  That’s because people are […]

Try Before You Buy!

Trying something before you buy it is important to many consumers—it’s fueled shopping experiences like Sephora and Costco for decades. In the absence of being able to try something and then purchase it right on the spot, however, we’ve settled for the ability to purchase something with a full-refund guarantee (“Try this for 30 days […]

No Joke—It’s Been 31 Years!

Q: How many marketers does it take to screw in a lightbulb? A: None. They’ve automated it. At Mad 4 Marketing, a sense of humor has been a key to our success for three decades. We also credit a strong work ethic and our four-step process: However, our ability to have fun at work and […]

What Will Elon Musk’s Twitter Rebrand Cost His Company’s Reputation?

Every time it seems like Elon Musk has done just about all he can to dent Twitter’s reputation, he manages to surprise us. Ever since the billionaire acquired the social media platform for $44 billion in 2022, he’s been making questionable choices about how to lead the ailing company to prosperity in an increasingly crowded […]

Cat Person or Dog Person? The Usefulness of Marketing in Polarities

Are you a cat person or a dog person? Maybe the answer comes to you immediately, although it’s possible that you need to think about it for a second before responding. Either way, one thing’s for sure: The question seems perfectly acceptable.  We’re used to talking about things in polarities: THIS or THAT? In many […]