by Chris Madsen | Sep 5, 2023 | Design
Trying something before you buy it is important to many consumers—it’s fueled shopping experiences like Sephora and Costco for decades. In the absence of being able to try something and then purchase it right on the spot, however, we’ve settled for the ability to...
by Chris Madsen | Sep 5, 2023 | Design
Q: How many marketers does it take to screw in a lightbulb? A: None. They’ve automated it. At Mad 4 Marketing, a sense of humor has been a key to our success for three decades. We also credit a strong work ethic and our four-step process: Think Like Your Customer...
by Chris Madsen | Aug 1, 2023 | Design
Every time it seems like Elon Musk has done just about all he can to dent Twitter’s reputation, he manages to surprise us. Ever since the billionaire acquired the social media platform for $44 billion in 2022, he’s been making questionable choices about how to lead...
by Chris Madsen | Aug 1, 2023 | Design
After all of the “Barbenheimer” fanfare—pitting the success of “Barbie” against “Oppenheimer” when both movies announced the same opening weekend— ”Barbie” was officially declared the winner, with the highest box office earnings ($155 million, setting a record for a...
by Chris Madsen | Jul 5, 2023 | Design
Are you a cat person or a dog person? Maybe the answer comes to you immediately, although it’s possible that you need to think about it for a second before responding. Either way, one thing’s for sure: The question seems perfectly acceptable. We’re used to...
by Chris Madsen | Jul 5, 2023 | Design
Music’s impact on a listener’s mood and its ability to impact their psychology has long been recognized—and, before it was empirically studied, we can only imagine that our earliest human ancestors understood this important interplay between music and emotion,...
