Try Before You Buy!

Try Before You Buy!

Trying something before you buy it is important to many consumers—it’s fueled shopping experiences like Sephora and Costco for decades. In the absence of being able to try something and then purchase it right on the spot, however, we’ve settled for the ability to...
No Joke—It’s Been 31 Years!

No Joke—It’s Been 31 Years!

Q: How many marketers does it take to screw in a lightbulb? A: None. They’ve automated it. At Mad 4 Marketing, a sense of humor has been a key to our success for three decades. We also credit a strong work ethic and our four-step process: Think Like Your Customer...
The Role of Music in Marketing

The Role of Music in Marketing

Music’s impact on a listener’s mood and its ability to impact their psychology has long been recognized—and, before it was empirically studied, we can only imagine that our earliest human ancestors understood this important interplay between music and emotion,...