by Chris Madsen | Nov 4, 2022 | Design
Do you know how your brand is perceived by the general public? Is that different from how it’s perceived by your target audiences? Is it the way you’d like it to be perceived? Do you easily follow shifts in attitude toward your company, products, or services? Do you...
by Chris Madsen | Nov 4, 2022 | Design
Ideas are never in short supply. When marketing plans fall short, it’s typically a matter of being able to execute on those ideas (or a matter of choosing the right ideas in the first place). For many people, these decisions come down to a matter of budget. You might...
by Chris Madsen | Aug 1, 2021 | Design, Marketing, Tips
Try as it might, artificial intelligence hasn’t managed to fully replace real people when it comes to customer service. In fact, customers continue to report frustration when they’re forced to engage with chatbots in the course of seeking assistance online....
by Chris Madsen | Jul 6, 2021 | Design, Marketing, Tips
It might sound baffling to suggest befriending a rival business. It’s certainly uncommon in smaller markets where just a handful of companies are competing for all customers. In those cases, the question is: Why? The very idea of friendship implies trust. But in...
by Chris Madsen | Apr 27, 2021 | Design, Marketing, Tips
Whether you’re making an important internal presentation to colleagues or external presentation to potential clients, a good set of slides can make or break you. That’s true no matter how good your pitch is or how polished your talking points might be. And it’s even...
by Chris Madsen | Mar 14, 2021 | Communication, Design
In 2020, we were all still adjusting to the new world of remote working, virtual meetings, and Zoom. But this year, everyone has settled into their new routines and technology of choice. For 2021’s conference season, industries have fully integrated their...
