Do You Get a Lot of Repeat Business? Is It Bad If You Don’t?
Design For every type of business, there is a segment of your customers that will only engage with you one time. They might make up a large portion of your audience, or they might be relatively rare. For example, if you’re a...
Relationship Nurturing During Employee Turnover
Design For many companies, relationships are built through personal, one-on-one nurturing between account reps and account managers. It’s important to give clients an individual point of contact. This is someone they...
How Do You Keep Customers? And Why Are You Trying So Hard?
Design Believe it or not, people are not very good about leaving groups that they belong to–even when they’re very unhappy with the marketing outreach that comes with being part of those groups. It’s so easy to click...
The Tedious Task of Tracking Changes: Change Management in Marketing
Design This has been a year of change for all companies and all industries. Marketers have had to be quick on their feet—with even faster fingers on their keyboards—to keep up. And if you’ve been among those who have even...