Brand New Year, Brand New You

Brand New Year, Brand New You

Will you be ready to rebrand in 2021? If the idea of “rebranding” sounds overwhelming, consider the work you’ve already done this year while you were trying so hard to accommodate the changing needs of your investors, vendors, partners, clients, or consumers....
Will Zoom Improve Your Client Relationships?

Will Zoom Improve Your Client Relationships?

It’s the year of telecommuting, teleconferencing, working from home. People of all ages, in every industry, have adapted to completing tasks online from 9 to 5.  Even kindergarteners are expertly logging on to their laptops, signing in to their screen-sharing...
Are You Using the Holidays as an Excuse?

Are You Using the Holidays as an Excuse?

We often talk about how the holidays are an important time for retail-oriented companies to catch up on their profit margins. But many businesses aren’t sales-oriented, and they don’t see their numbers spike when people are purchasing gifts. In fact, plenty of...
Retargeting vs. Reactivation vs. Remarketing

Retargeting vs. Reactivation vs. Remarketing

Sometimes marketing can seem more complicated simply because of the vocabulary. Like every other industry, people tend to get caught up in the buzzwords. But it’s always confusing when you enter a conference with professionals in your own field and can’t understand...