Tips for Befriending Your Competitors

Tips for Befriending Your Competitors

It might sound baffling to suggest befriending a rival business. It’s certainly uncommon in smaller markets where just a handful of companies are competing for all customers. In those cases, the question is: Why? The very idea of friendship implies trust. But in...
Brand New Year, Brand New You

Brand New Year, Brand New You

Will you be ready to rebrand in 2021? If the idea of “rebranding” sounds overwhelming, consider the work you’ve already done this year while you were trying so hard to accommodate the changing needs of your investors, vendors, partners, clients, or consumers....
Will Zoom Improve Your Client Relationships?

Will Zoom Improve Your Client Relationships?

It’s the year of telecommuting, teleconferencing, working from home. People of all ages, in every industry, have adapted to completing tasks online from 9 to 5.  Even kindergarteners are expertly logging on to their laptops, signing in to their screen-sharing...
Are You Using the Holidays as an Excuse?

Are You Using the Holidays as an Excuse?

We often talk about how the holidays are an important time for retail-oriented companies to catch up on their profit margins. But many businesses aren’t sales-oriented, and they don’t see their numbers spike when people are purchasing gifts. In fact, plenty of...