Google AdWords: New & Upcoming
Starting this month and continuing over the next few weeks, Google AdWords is introducing some changes that are meant to make it even easier to use the popular website-promoting and ad-placement tool. As ever, the latest slew of updates targets two critical factors: becoming more accurate and becoming more user-friendly. The primary adjustment is to […]
‘Mad Men’ Back on TV
Between its fourth and fifth seasons, “Mad Men” took an unprecedented 17-month hiatus. The finale of Season 4 ran in October 2010, and the Season 5 debut just finally aired last night at 9 p.m. on AMC. For most shows, disappearing for that long would be a death knell. But missing this smash hit only […]
Try Before You Buy: Free Sample Marketing – Part 2
Last week, we talked a little bit about how giving out samples and freebies can help people familiarize with your brand before they even spend a dime. But there are other ways to think about the concept of “try before you buy.” For example, clothing retailers commonly invite you to try on clothes at the […]
Try Before You Buy: Free Sample Marketing – Part 1
Telling people how great your product is will only get you so far – even if you’re very convincing. One popular way to convince an audience that your services are superior is to use recommendations from previous customers. That way, objective people with experience using your brand can refer you to potential new clients and […]
Tips for Personal Branding – Part 2
Last week we started discussing the ways you can build your personal brand. First you want to discover the traits about yourself that you wish to turn into your dominant brand characteristics. Then you want to define those by using words and phrases that tie into your overall message. That’s what will trickle down through […]
Tips for Personal Branding – Part 1
Last week we talked about whether one person – not just a business – can be considered a brand. That’s absolutely true, whether you’re a self-employed, one-man company or part of a giant, international corporation. By creating a constructive, consistent reputation in terms of your skills, work ethic and values, you can establish a brand […]
Is A Person A Brand?
Anyone can easily be a brand, even if there’s no office full of employees or official letterhead to back it up. You also don’t need to be a celebrity to feel like you need a personal brand. When one individual is marketing himself or herself, defining an image is key. But so is living up […]
The Numbers: Super Bowl XVLI Commercials
Last week, we reported that the Feb. 5 Super Bowl pulled in 111.3 million users, but Madonna’s halftime show pulled in 117.7 sets of eyes. And 114 million were tuned in for the last half-hour, watching as the Giants came back to shut down the Patriots. Aside from the small screen, there were also an […]
Super Bowl XVLI Commercial Recaps
Super Bowl 2012 boasted the largest viewership in the championship’s history, with 111.3 million tuned in to their TVs (a rise of 0.3 over the previous record from last year). Naturally, that’s going to mean it’s “super” important which commercials showed and what trends advertisers were using to promote those expensively promoted brands. Many of […]
Marketing to Baby Boomers
Baby Boomers make up a significant portion of the American population – and they represent an important, niche demographic for marketers. Comprised of about 76 million individuals born after World War II and before 1964, these individuals collectively represent more than half of the nation’s consumer spending. Granted, that’s a wide margin of ages. The […]