Twitter’s New Logo
Last week, Twitter unveiled its latest rebranding initiative by showcasing a new blue bird icon. The social networking website, which is known for allowing users to post their thoughts in 140 characters or fewer, has now taken that concise point of view to its logo. The previous bird that was used was a less streamlined […]
“Mad Men” Season 5 Finale
On this season of “Mad Men,” Don Draper and the rest of our favorite television ad execs have made some interesting choices in order to boost their business. We particularly found some of the themes about women in the workplace, industry competitiveness and internal sacrifice thrilling to watch – and, of course, we thanked the […]
How Can I Make the Best Radio Commercial? Part 2
Last week, we started out with three top tips for making a radio commercial that will concisely and entertainingly translate your company’s message to the masses. Here are another three useful “sound bites” for your consideration: 4. Get creative. This often comes down to the creative content, i.e., the script and sound. You might want […]
How Can I Make the Best Radio Commercial? Part 1
Interested in buying some audio airtime to advertise your business? At Mad 4 Marketing, we’ve got extensive experience and can offer some insider know-how about creating and promoting radio commercials. 1. Find your perfect outlet. Media buying and placement is an art. You want to have your ad matched with the correct audience. That means […]
Are Facebook Ads Relevant? General Motors Says ‘No’
Yesterday, car manufacturer and longtime advertiser General Motors hit reverse and pulled out of its advertising contract with Facebook. The company announced that this decision was due to poor performance and low ROI. This decision also followed closely on the heels of an MSNBC report showing that Facebook users don’t really trust the paid promotion […]
Holiday Marketing: Bud Light V.P. Talks About Branding
Just in time for May 5 – widely known for its association with the Mexican holiday of Cinco de Mayo – Budweiser is discussing its marketing strategy with relation to two popular, nontraditional drinks in its arsenal: Bud Light Lime and the newer Lime-A-Rita. One of these has been around since 2008 (among the first […]
Marketing News – Yahoo’s Marketing Dashboard
On May 2, Yahoo debuted a Marketing Dashboard for small businesses. This interface allows managers of small businesses to localize all of their website promotions and social networking strategies so that it’s easier to access and oversee all from one place. Clearly, Yahoo is hoping to be that place. The dashboard offers such features as: […]
The Oatmeal’s “How to get more likes on Facebook”
We’d love to give you a thorough lesson on how to get more “likes” on Facebook – but comedic website The Oatmeal has already done that for us! And it doesn’t take a long lecture or slideshow presentation; it only requires a series of extremely basic comics that boil down the concept to its simplest […]
Step-by-Step: Creating Google Alerts
Last week we talked about why and how Google Alerts is an important tool when it comes to brand marketing and management. So now are you ready to try it out? Here’s how to do it: 1. Visit Google.com/alerts 2. There are five forms to fill out: • Search query (the word or phrase as […]
How to Create a Google Alert – and Why
Whether it’s from a vendor, customer or your competition, you want to know about the word-of-mouth buzz going on about you. And honest feedback isn’t always easy to receive. People are not always going to head to the source by calling you, visiting your website or putting a message on your Facebook business page wall. […]