Advertising in Public
Some things are better off private. And advertising may be one of those things. Lately, cities throughout the U.S. have been considering selling space in public areas to corporations looking to advertise to a wider audience in new out-of-home venues. The purpose is to raise additional funds that will go directly to cities that are […]
Keeping Your Social Media Followers
Last week we discussed what it means to be a leader or a follower in the social media landscape. This week, we wanted to offer you some suggestions for how to keep your followers engaged and enthusiastic if you’re trying to stay on top. A few basic rules are: • Don’t post too much. This […]
Are You a Leader or a Follower?
Follow. Like. Friend. Subscribe. Social media cleverly breaks its users down into two categories: leaders and followers. But which category do you fall into, and which one is best? The answer may not be as clear as you’d at first think. Obviously you want to be a leader in your field, and you want to […]
Are Ads Getting Too Personal?
Big Brother isn’t just watching you. He’s also trying to sell you something. A 2009 survey conducted by the University of Pennsylvania and the University of California, Berkeley found that two-thirds of participants opposed the idea of targeted ads. And it’s no longer about you falling into a general category and being sent ads that […]
Does Your Website Need a Makeover?
Reasons to revamp your website may range from just being sick of sameness to suspecting that it’s not performing to its maximum ability. Before you engage in the process of giving your website a makeover, it’s important to figure out what your goals are and determine how much time and money you’re willing to invest. […]
Advertising for the Olympics
The Olympics are the most visible sporting event in the world. For example, Kantar Media reports that the 2008 Beijing Olympics was the most-watched program in TV history with nearly 8 million viewers over 17 nights of broadcast. It’s no wonder that as London gears up to host the 2012 Summer Games, advertisers have also […]
Best Marketing Quotes
For your inspiration and ours, here are the Top 10 of our favorite quotes about marketing: “Many a small thing has been made large by the right kind of advertising.” — Mark Twain “Increasingly, the mass marketing is turning into a mass of niches.” — “The Long Tail” author Chris Anderson “Bring the best of […]
Social Media Marketing with Pinterest: 3 Steps
So we’ve spent the past two weeks talking about the appeal, growth and users of Pinterest. Now it’s time to talk about how you can harness this knowledge to market your website by using Pinterest’s social media strengths. It’s actually fairly easy to optimize any e-commerce site for Pinterest. Here are the three simple steps: […]
Who’s Using Pinterest?
Digital agency Modea recently released a report about the massive audience now using Pinterest. You might find some of these statistics surprising (e.g., most Pinterest users shop at Kroger grocery stores), while others are more predictable (e.g., most Pinterest users are women). Either way, if you’re currently selling items online, this is one asset you’re […]
Pinterest Dominates Social Media
Pinterest started out as a website where individuals could share pictures they’d found online, like cute cats, pretty dresses and original artwork. People can pin their favorite items to their own boards to share with their friends – or any fellow cat, dress or art aficionados on the Internet. It’s a way for people with […]