Marketing Made Fun: Mobile App Game
Marketing your brand may be beneficial to you – but can it also be entertaining for the people you’re advertising to? If the latest mobile app games are any indication, the answer is a clear “yes.” This year, one of the hottest new phone-based games in Apple’s App Store is called Logos Quiz Game. In […]
Black Friday & Cyber Monday – Online Holiday Shopping Stats
Every year, e-commerce sales continued to skyrocket during the big holiday shopping days following Thanksgiving. And this year was no different. On Black Friday 2012, plenty of deals were available online that kept buyers from going out into the cold in the middle of the night and waiting on long lines. This year saw a […]
Getting Feedback On Your Marketing – Part 2
Last week we started to talk about how receiving feedback is one of the easiest and most essential parts of getting the most from your marketing efforts. The phrasing of the word “feedback” makes people think of this step as something that comes after a point of contact with your target audience – but in […]
Getting Feedback On Your Marketing – Part 1
As much as we’d like to think it, brilliant ideas don’t just strike like lightning. Usually, a lot of hard work and research goes into play to accompany those bolts of creative genius. One of the most important steps when you’re designing a marketing campaign is to collect feedback. This set of data, which comes […]
Twitter Marketing: When to Retweet (Part 3)
In the second part of our series about how to use retweeting as a tool for marketing, which we ran last week, we discussed how it’s convenient to add to your Twitter presence by merely retweeting someone else’s mention of you. This is an easy promotional tool that doesn’t require you to spend extra energy […]
Twitter Marketing: When to Retweet (Part 2)
Last week we discussed what retweeting is and how it’s commonly used — to share positive feedback about your business and promote alliances within your industry. Another thing that you can do to add content to your Twitter feed is use quoted retweets. Retweeting directly just copies the original tweeter’s exact words and sends it […]
Twitter Marketing: When to Retweet (Part 1)
Retweeting is one of the most powerful tools when it comes to spreading your messages and increasing your presence on Twitter. But when is it appropriate, and when is it just an annoyance? For the uninitiated, retweeting is what happens when you post a message that someone else wrote through your own Twitter account. (This […]
Facebook Hits 1 Billion Users
Everyone’s favorite social media can-do giant Facebook hit 1 billion users last week. Despite shaky ratings in recent months – and its notoriously troublesome debut on the stock market last May (as of August, it fell to half its public offering price) – the landmark prompted CEO Mark Zuckerberg to announce it as his own […]
Happy Labor Day from Mad 4 Marketing! We’ll be updating our blog from the back end this month, so check back on Monday, October 1, for our next fresh blog.
iPhone 5 Doesn’t Undervalue Ad Space
The latest in the line of one of the world’s most popular smartphones, the iPhone 5, is set to launch on Sept. 12. One of the selling features is that the phone is actually bigger than its predecessors. Yes: Bigger. For the most part, technology aims to get smaller and sleeker as it evolves. But […]