Better Than Special or Superior? Be First
Everyone wants to be the best product or service in their respective industries. It would be easy to advertise measurable superiority, wouldn’t it? But that’s not always feasible — after all, there’s only room at the top for one. In fact, maybe you’re too niche to ever hit the top of a broad industry. Some […]
Super Bowl XLVII Commercials — The Scorecard
Last week, we talked about how social media was playing a big role in this year’s Super Bowl. But who’s really the standout in social networking, now that it’s all said and done? Despite the analysis of popularity (Facebook fan page “likes”) and views (YouTube re-watches), Twitter was arguably a winner due to its sheer […]
Super Bowl XLVII Commercials — Looking Ahead
Typically, social media scoops up the traffic reactively as people talk about Super Bowl ads and then re-watch them on sites like YouTube or Hulu — or respond to brand messaging and calls to action by heading online for more information and participation. But this year, top networking sites are getting ahead by having fans […]
We’re Published! Check It Out
As we mentioned in October, we’re now published among a collection of inspiring words from 30 top advertising execs on how to get your brand out there — and keep it out there. Here’s a look at the title that might change the way you do business: So how do you get your hands on it? […]
Facebook Competes with Google: Graph Search
Continuing a trend of using members’ profile information for such purposes as targeted advertising, Facebook is now taking those analytics and applying them to a user-friendly new tool: targeted searches. It’s known as Graph Search. Yesterday, Facebook revealed that it’s now in beta testing for an internal search option that allows users to receive results […]
New Social Marketing Developments from 2012
It’s impossible for anyone to stay on top of every new development in the marketing world throughout the year — especially when it comes to the quick-moving world of social media and technology — much less analyze how those updates can impact your business. The best way to stay sharp is to keep track of […]
Mad 4 Marketing’s New Year’s Resolutions
We asked members of the Mad 4 Marketing team to share some of their New Year’s resolutions for their private and professional lives. Here’s what they had to say: Jennifer: “My personal New Year’s resolution is to finally legally change my name to my married name. My business resolution is to grow our interactive department.” […]
Happy Holidays from Mad 4 Marketing
Our team wishes you and yours a bright, merry and prosperous holiday season as well as a spectacular new year!
Facebook Privacy Settings & Your Business Page
It’s been a rocky year when it comes to staying safe on social media sites. For example: When you’re posting images and content about your business on your Facebook page, how secure is that information — and do you even exclusively own it anymore? It’s easy to set up and moderate a social media marketing […]
Do You Need a Mobile App?
Many businesses suffer a kind of modesty when it comes to the idea of creating a mobile app. Why should they make an app, and why would anyone be interested in using it? For example, Dunder Mifflin, Inc. might not see what good would come of creating a portal into their paper supply distribution world […]