SKYei — Mad 4 Marketing’s Energy Client — Generating PR Buzz
One of Mad 4 Marketing’s newest public relations clients, SKYei — a South Florida-based alternative energy solutions company that provides power to countries in Africa and the Caribbean — was recently profiled in the South Florida Sun-Sentinel. That story has subsequently been picked up and published by Florida Trend Magazine. DomesticFuel.com, a Florida-based blogging and […]
Yahoo! Acquires Tumblr for $1.1B
Last week, website brand Yahoo Inc. announced that it was acquiring Tumblr, the popular social media platform, for an upfront sum of $1.1 billion. The move came as an effort for the aging brand to evade total irrelevance after it has long suffered in light of fierce competition from other search engines and email servers […]
Celebrities in Advertising: Yay or Nay?
Recently, Mad 4 Marketing had a guest visit the offices from Europe who remarked: “Americans use so many celebrities in their ads. It’s not like that in the rest of the world.” She said that she’d been transfixed by commercial breaks while watching TV, because it seemed like she could name the spokesperson for one […]
President Chris Madsen Quoted in Sun Sentinel
As a marketing leader in South Florida, and president of the recently recognized Mad 4 Marketing, Chris Madsen was interviewed this past week by Sun Sentinel to comment on how national exposure can make a huge difference for companies that aren’t used to that kind of major publicity. The article features security company ADT’s Chief […]
The Commonwealth Institute of South Florida Honors Mad 4 Marketing
Following last week’s article about Mad 4 Marketing being named one of the Top 50 Women-Led Businesses, President Chris Madsen accepted her prestigious award on behalf of the entire Mad 4 Marketing team on May 19 at Miami’s Jungle Island, as shown below. Thanks to everyone for their support and feedback; we look forward to […]
Mad 4 Marketing Named Top 50 Women-Led Business
Proud, honored and humbled were the three words that came to mind when Mad 4 Marketing was selected as a Top 50 Woman-Led Business by The Commonwealth Institute of South Florida. Founder and President Chris Madsen will be accepting the award on behalf of the Agency on March 19th during a prestigious luncheon to be […]
Facebook Newsfeed Restructured; May Help Sell Ads
Last Thursday, Facebook revealed its plans to restructure the look and layout of its “newsfeed” page, which is the first page that viewers land on when they log onto the site. This page is where a person can see the top posts from their “friends.” CEO Mark Zuckerberg announced that this move correlates with Facebook’s […]
VP Elyse Taylor receives Silver Medal Award at 2013 ADDY Awards
February 22 marked the gala night for the 2013 ADDY® Awards, presented by the Greater Fort Lauderdale and Palm Beach Clubs of the American Advertising Federation (AAF). This year’s “Simply Irresistible Night” was hosted at Cinema Paradiso, comprising both an awards banquet and after-party. This year, the appointed committee received more than 400 entries — […]
Twitter (Finally) Launches Ads API
Staying one step ahead of its looming public offering, Twitter is now making it easier than ever to advertise with its social media platform. As of last week, it’s launching an application programming interface (API) for advertisements. That means that marketers who use their own advertising software (HootSuite, Adobe, etc.) can synch it up with […]
The Most Commercial Holiday
Valentine’s Day has a huge reputation for being a “commercial” holiday. Skeptics argue that it’s not based on history or religion, it was created to drive consumerism. This is supposed to be a criticism. Of course, being in marketing, that makes us wonder: Is it really such an insult to be considered a “commercial” holiday? […]