Were the Emmys Just a Giant Ad for Network TV?
Network TV needs all the help it can get. With steep competition from video-streaming websites like Hulu, Netflix and even YouTube, traditional television viewing is becoming a thing of the past. Even those fancy Tivo, DVR and Hopper systems don’t entirely fulfill the modern viewer’s desire to control their television watching, as these platforms also […]
3 Ways to Market to Short Attention Spans
A big trend online right now is the “listicle,” an article taking the form of a list — especially on popular time-killing entertainment websites like BuzzFeed and UpWorthy. The New Yorker even covered this occurrence in a recent article, mockingly formatted into 10 bullet points. The article discusses today’s shortened attention spans and states that […]
Insensitive Advertising: Where to Draw the Line
The art of marketing has always made room for ideas that push boundaries, challenge conventions and even rely on shock value. Ads that make people talk, that make people think, and that make people remember are paramount to the industry. That’s especially true in the age of viral marketing, where content is often created with […]
The Importance of Alt Text for SEO
Back in the day, many people didn’t understand how SEO was used; in fact, if you talked about SEO, you’d probably have to explain that it meant “search engine optimization” (and then, possibly, also explain what that meant). Now, thankfully, knowledge of SEO principles has become more commonplace. Even if people have never run a […]
VMA Social Media Stats Reveal More Than Miley Cyrus?
While the big topic of conversation following last Sunday’s MTV Video Music Awards was obviously Miley Cyrus and her hip-gyrating, tongue-wagging antics, there is another important item that advertisers may want to be focusing on. AdWeek reports that, in a surprising turn, Tumblr and Twitter reported nearly comparable activity levels with posts about the big […]
Facebook Considers Placing Video Ads in News Feed
Remember last year when advertising started creeping into your news feed? It migrated from Facebook’s sidebar to a more intrusive position right in the middle of your mid-day scroll, between your co-worker’s new baby photos and your sister’s new high score on Candy Crush. But, apparently Facebook hasn’t seen too much backlash from this strategy. […]
Ad Agency Merger Exemplifies Changing Face of Marketing
If you’ve been watching “Mad Men,” you’ve witnessed the magic of Don Draper’s smooth-talking ad pitches that conjure nostalgia and strong visual imagery. Though the show takes place during a time of shifting values and social upheaval, seen both in the advertising world and outside of it, it’s still firmly embedded in an era where […]
Mad 4 Marketing Welcomes New Client: John Knox Village
We’re excited to introduce one of our newest clients, John Knox Village. It’s known as a Community Care Retirement Center. What makes John Knox Village unique is that it’s a nonprofit care center that doesn’t restrict a resident’s options based on their income — there are no shortcuts when it comes to focusing on the […]
How to Handle Negative Press
Mad 4 Marketing is a South Florida advertising agency based in Fort Lauderdale, and our own neck of the woods recently provided a great example of the power of social media. Right on the waterfront at the Ft. Lauderdale Beach, there’s a popular local hangout called Dirty Blondes Sports Bar. Over the weekend, there was […]
Why You Should Consider External Marketing
You may think that an advertising agency like ours is only useful for those clients that don’t already have their own internal marketing division. But that’s not entirely true. Here are just a few reasons why Mad 4 Marketing is often used by companies with their own marketing departments: 1. Outside perspective: It’s easy to […]