Marketing technology — it’s better with beta
Last week we talked about the swift rise of the popular mobile app Snapchat, and the fact that its poised to either significantly increase its revenue or lose out big-time, depending on how it treats its existing users and maintains their experience as it branches into advertising sales. If you’re thinking that your company’s marketing […]
Snapchat may stand for the wisdom of youth
How does a mobile company that doesn’t sell ads or generate revenue thrive to the point that it can turn down a $3 billion buyout? Well that’s what Snapchat did late this year when Facebook tried to purchase the fledgling company for that startling amount. Clearly, they must have some intel that informs them they’ll […]
We’re So Thankful
We just want to take a moment and express our gratitude here at Mad 4 Marketing. We’re thankful for all of our clients and their big successes this year. We’re thankful to have jobs that we love, which challenge us daily. We’re thankful for our friends, and also that our co-workers often feel more like […]
Thanksgiving Advertising
This might just be one of the most controversial years for marketing Thanksgiving. And it’s not even because of pilgrims and indians. As the “shopping holiday” grows and grows, lines become blurry as to what’s appropriate. You have to stay on your toes to keep up with the most savvy and tactful techniques for advertising […]
Follow @AdWeek on Twitter
Are you following @AdWeek on Twitter? Although you may already subscribe to the magazine, we also love the little 140-character tidbits that AdWeek slips us about marketing news throughout the day, when we’re too busy to pick up our magazine or search the Web. Not only do you get the top marketing news live, as […]
Marketing Horror Stories for Halloween
To celebrate everyone’s favorite spooky holiday in a Mad 4 Marketing way, we thought it would be a good idea to share some harrowing marketing horror stories on All Hallow’s Eve. So sit back, unwrap a mini Milky Way bar and enjoy — you might learn a few lessons to avoid making the same kinds […]
Creating Circles with Google+
For the past two weeks (Part 1 and Part 2), we’ve been discussing why you should be on Google+ (it’s easy to use, it’s useful and it’s the second-biggest social networking site after Facebook — seriously, put down the Twitter app and pick up Google+ instead). But now that you realize how essential this tool […]
6 Big Plusses to Google+ Marketing — Part 2
Last week we began talking about the perks of Google+ and how this social networking tool can be used to your marketing advantage. Here’s even more than you should know to make the most of it: 4. Google+ is as easy to use as any other social networking tool. If you can work Facebook and […]
6 Big Plusses to Google+ Marketing — Part 1
While you’ve been toiling away at keeping your Facebook, Twitter, Pinterest, Tumblr, Instagram, website and blog up-to-date, the sleeping giant Google+ has been stirring to life. It’s OK if you haven’t taken the time to familiarize with this behemoth yet — for awhile it seemed like the idea would never catch on. However, now that […]
Alert, SEO Masterminds: Google Changed Its Search Formula
Up to 90 percent of search results will be affected by changes that Google has just made to its much-analyzed SEO algorithm. This update is hugely important — and perhaps alarming — to marketers who make it a business to understand search engine optimization techniques in order to direct traffic to their clients’ websites. This […]