How to Write a Viral Headline

Have you ever wondered what kinds of headlines help Web content go viral? Of course you have. Everyone wants to take their ideas — whether it’s an article, video, listicle or even a simple social media post — and get them out there in the world. That doesn’t just go for marketers! Everyone loves to […]

Facebook Advertising Isn’t Fading

Last month, we blogged about Facebook’s recent change to its newsfeed algorithm. The change meant that posts with harder “news” given precedence over branded pages. We noted that reports were emerging that this was causing a substantial decline in the reach these pages had on the regular Facebook user, and were forcing online marketers to […]

Mozilla Firefox Browser Starts Selling Ads

New users of the popular browser Mozilla Firefox may notice that, when booting up their browser for the first time, they’ll be greeted with a number of tiles that include “sponsored content.” That’s Mozilla’s fancy way of saying they’re now selling ads within their browser. This kind of defeats the purpose of their previously developed […]

Super Bowl Commercials: Best and Worst

In the end, it wasn’t a Super Bowl commercial that stole the show on Sunday. It was a post-Super Bowl commercial. Inarguably, the Esurance ad that deliberately ran during the first break AFTER the Super Bowl, starring John Krasinski of “The Office,” is getting the most chatter among marketers today. The gist is something like […]

Here Come the Super Bowl Commercials

It’s that time of year again: Time to get excited about watching the Super Bowl. Or, if you’re like Mad 4 Marketing, then it’s time to get excited about the Super Bowl commercials. There’s just one thing that’s changed the way we look forward to the big event. And that’s the fact that, in a […]

Going Viral Gets Harder, Thanks to Reddit

Last week, Shareaholic released a report on popular online forum Reddit, which has long been considered a rite of passage for any viral marketing campaign. That is, if you wanted your ad, story or video to hit it big, it basically needed to get picked up and shared by the 731 billion unique visitors that […]

E-Blasts Are Still Alive and Well

If you thought that email marketing was falling on deaf ears—or rather, falling straight into a consumer’s spam folder, think again. In a recent survey taken by McKinsey & Co. it was revealed that email is still far more effective in acquiring new consumers than Facebook and Twitter combined – nearly as much as 40 […]

How Facebook Newsfeed Changes Affect Marketers

Once upon a time, “news” on Facebook typically consisted of someone announcing an engagement or the birth of a new baby. In a move that will see businesses changing the way they market their branded pages on Facebook, the social networking website recently announced a big change to its newsfeed algorithm. This change will give […]

Merry Christmas from Mad 4 Marketing!

We hope you have the happiest of holidays, with restful interludes between joyous meals, present-giving and visits with your loved ones. Mad 4 Marketing celebrated in style on Dec. 18, in keeping with annual tradition, and we only wish we could have shared the party with more of our valued clients, customers, family and friends. […]

A New Way to View Videos on Facebook

In what’s probably exciting news for marketers (and so-so news to the commonplace user), Facebook has this month been playing with new ways to share videos in a person’s News Feed — and that includes video advertisements. Announced mid-December, Facebook’s new video viewing strategy involves allowing viewers to preview content without needing to click on […]