Digital Marketing Trends to Expect in 2024
Digital marketers have seen some tremendous changes in the philosophies, platforms, and priorities affecting their work in recent years — and that is likely to remain true in 2024. You can anticipate continued technological advancements, but you will need to learn how they can best serve your objectives by incorporating a deeper understanding of your […]
4 Principles of Behavioral Psychology That Are Useful to Marketers
Through a deeper understanding of human motivations, decisions, and actions, marketers can craft strategies that not only engage but also enthrall audiences. Here are four pillars of behavioral psychology that are often employed by marketers: But it’s not just about understanding these principles, it’s about integrating them ethically into marketing strategies. It’s a fine balance […]
Do You Need an Outside Marketing Agency?
You probably handle a lot of your marketing in-house. But it’s likely you’re wondering if you could be doing more. If you’re like most companies, you’re probably also stretched thin and unable to complete everything you wish you could, at the highest quality, within a competitive timeframe. Ideally, you’d have a lot more staff and […]
What’s the Word? The Marketing Buzzword of 2017
Capitalizing On Boredom
One thing that our society can agree to hate is boredom. Thanks to technology and our instant-gratification culture, it seems intolerable to go for very long without some kind of distraction, task, or entertainment. A recent article in Ad Age highlights how our aversion to downtime can be both a blessing and a curse for […]
April Fools’ Day Pranks in Marketing
Yesterday it was hard to believe anything you saw or heard. Clearly, even advertisements had to be taken with a grain of salt. But even though we were on high alert, we had to admit that we came across some genuinely amusing prank advertisements. Here are a few of the best, as rounded up by […]
Spring Cleaning Your Marketing – Part 2
Last week we started talking about the importance of looking at your marketing plan in March. If you’re cleaning up everything else in your life, why not tag on the very important task of seeing if your winter goals are still holding up as the seasons change? For starters, this is a great time to […]
Spring Cleaning Your Marketing Plan – Part 1
It’s time to clean up your marketing plan. Why not do it when you’re traditionally supposed to be giving your home a good scrub, packing away your winter clothes and clearing some mental cobwebs thanks to the season’s warmth, sunshine and all those lovely flowers everywhere? So what do we mean by cleaning up your […]
Follow Mad 4 Marketing on Facebook
Do you like us? Do you really, really like us? Well we hope that you do, and we’d love to see you “like” us on Facebook, too. Mad 4 Marketing’s Facebook page is all about sharing ideas we love and interacting with people who care about innovative, creative marketing. We’ll never spam you with messages […]
Applying Viral Headline Tips to Everyday Marketing
Last week we talked about a study by Ripenn that examined thousands of headlines from popular websites (especially those that are known for generating viral content, like BuzzFeed) and collected some of the most common words. This week we want to think about other ways that you can apply the insights that the Ripenn study […]