Do You Need an Outside Marketing Agency?

Do You Need an Outside Marketing Agency?

You probably handle a lot of your marketing in-house. But it’s likely you’re wondering if you could be doing more. If you’re like most companies, you’re probably also stretched thin and unable to complete everything you wish you could, at the highest quality, within a...
Capitalizing On Boredom

Capitalizing On Boredom

One thing that our society can agree to hate is boredom. Thanks to technology and our instant-gratification culture, it seems intolerable to go for very long without some kind of distraction, task, or entertainment. A recent article in Ad Age highlights how our...
April Fools’ Day Pranks in Marketing

April Fools’ Day Pranks in Marketing

Yesterday it was hard to believe anything you saw or heard. Clearly, even advertisements had to be taken with a grain of salt. But even though we were on high alert, we had to admit that we came across some genuinely amusing prank advertisements. Here are a few of the...
Spring Cleaning Your Marketing – Part 2

Spring Cleaning Your Marketing – Part 2

Last week we started talking about the importance of looking at your marketing plan in March. If you’re cleaning up everything else in your life, why not tag on the very important task of seeing if your winter goals are still holding up as the seasons change? For...
Spring Cleaning Your Marketing – Part 2

Spring Cleaning Your Marketing Plan – Part 1

It’s time to clean up your marketing plan. Why not do it when you’re traditionally supposed to be giving your home a good scrub, packing away your winter clothes and clearing some mental cobwebs thanks to the season’s warmth, sunshine and all those lovely flowers...