What kind of response are you hoping to get from your fans on social media?[/caption] When you’re posting to social media, do you have an engagement agenda in mind? In 2018, the rules continue to change when it comes to making an impact with your organic posts. It can be hard to keep up with these fast-changing and secretive algorithms. You won’t even really know you’re making a difference until you’ve tried a few things, measured the results, and found what works for your exact audience. Alas, to succeed, this is the yellow brick road you must follow. When you’re putting in the time and energy to create those posts, you need to have an agenda in mind. It’s definitely better to be hoping for one particular outcome than “any” potential outcome or “all” possible outcomes. That helps you finesse your copy and creative from the start to work in harmony toward that goal. So—what are you trying to get your viewers to do, once you’ve captured their elusive attention? Do you want them to “like” your post? Do you want them to “tag” a friend in the comments? Do you want them to “share” the post to their own page, or maybe someone else’s? Perhaps you even have a different goal in mind (for example, you might just want to rack up video views). Here’s one way you can decide.