How did you hear about us?
It always makes sense to ask successfully acquired clients and customers how they came to hear about your business. By carefully comparing how well each of your advertising efforts performs, you can bulldoze past a lot of trial-and-error and simply direct your budget toward what works, both in quantitative and qualitative units. For example, if […]
Top Ways to Market Your Blog – Part 2
Last week, we introduced the premise of using blogs in marketing, and what to do once you have your own blog. In that same vein, this week we are following up with tips for keeping your readers once you have reached out and engaged them in the first place. Getting Readers to Stay on Your […]
Top Ways to Market Your Blog – Part 1
These days, it seems like everyone has a blog. In fact, most business websites would not be complete without one. The trick is to stand out from the herd—because in today’s fast-developing and competitive world of websites, just having a blog is only status quo. In fact, it may even be a waste of time […]
Ask and Ye Shall Receive – Ad Feedback
On the heels of this article, which explains how Hulu.com uses surveys to gauge an audience’s opinion on ads, comes a recent story out of Australia. The down under nation’s Advertising Standards Bureau (ASB) is dealing with less-than-positive feedback on its published content. But not only is this feedback negative, it’s also out of left […]
Advertising on the Radio
In an age of downloadable music that is listened to online or on your phone or on an iPod—not to mention any other ubiquitous handheld device—is it still relevant and cost-efficient to advertise on the radio? At Mad 4 Marketing, we are frequently asked about the merits of radio advertising. The truth is that there […]
Transparency in Advertising: Yelp
We have previously mentioned the importance of being transparent when advertising on the Web. As page viewers become increasingly frustrated by pop-ups, covert ads and run-arounds, they reciprocally appreciate websites that are up-front about what elements are sponsored–as well as those that tailor advertising to most accurately reflect products and topics that readers may actually […]
Advertising on Hulu
In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and Hulu’s relative newness on the scene led advertisers to remain cautious. However, halfway […]
User-Friendliness on the Web
When it comes to online marketing, the main touchstone for success is user-friendliness. An obvious example is e-commerce websites, which must make it as easy as possible for visitors to complete transactions from first search to shopping-cart check-out. But every website—from static information pages to dynamic social media forums—must ensure that readers can quickly locate […]
Surveying: How Much is Too Much?
Collecting a random survey group to test products and offer unbiased feedback is one of the bedrock systems of marketing. Whether this method means dragging a clipboard outside for street polling or years of formal data collection, one thing is for certain: As technology advances, so do survey methods. But how advanced is too advanced? […]
Advertising on Twitter
On the Internet, launching a successful viral video or popular website certainly has its own merit. But gaining brand recognition and traffic may only be part of a complete business model. Once a presence is established, the fastest way to generate revenue is through advertising. Selling valuable advertising space (much like real estate) allows businesses […]