Marketing to Women – Fast Facts
Marketing to Women – Fast Facts For the past few weeks, we have been talking about how to adjust your advertising tactics to specifically target the female market. To provide a lighter, broader overview, here are some fun facts, interesting quotes and extra tips we have collected: Quick Quotes – “When it comes to big […]
Marketing to Women Online
Did you know that female buyers control most spending on the Internet? In fact, over 20% of women are likely to shop online once per day. Proclivity to complete a transaction is not the only thing that makes women a highly profitable market to reach online. About 75% of women also like to provide feedback […]
Modern Marketing: A Balancing Act
Want to keep your business relevant with modern marketing? You don’t have to be a super-savvy website guru to do it. But there is one trick you must master: Balance. Balance is the key to building a strong, successful advertising campaign now and in the future—no matter how the face of media may change. While […]
School Resumes and Our Intern Bids M4M Farewell
Well my final day has come and gone, and I can’t help but see the multiple ways this summer could have turned out. After a rough start, personally and professionally, to my summer break, I desperately searched for an advertising internship of some kind. It could have been paid, or not; it could have been […]
What is the Secret to Success in New Business?
If I had all the answers, I would be a very wealthy woman. But I do have a few tips that have helped me over the years. They may not be foolproof, but coming from a New Business background at many ad agencies, I feel they can dramatically increase your chances of gaining new business […]
Can Non-Specialists Handle Social Media Marketing?
According to a recent study conducted by McCann Erikson UK, 86% of marketers lack the ability to implement social media programs. And two-thirds of those surveyed said that they didn’t know how to apply social media effectively in marketing. Because these same marketers claimed that they do understand the importance of social media marketing, it […]
Google Geared to Launch New Features
Google has taken a long, hard look at its rising competition (and at the long distance it has to fall from its top-ranking slot as a search-engine-cum-online-empire) and decided to add a new line of features to its search tool arsenal. Mad 4 Marketing considers the upcoming add-ons and how they can help you better […]
Why is Internet Explorer 6 (IE 6) bad for web browsing?
For years, many debates have surfaced about IE 6 and its inability to support web 2.0 technologies. These arguments have turned toward reality as we are seeing more and more agencies turn away from developing sites for IE 6. The reason for this change has come at a time where web browsing is at its […]
Bid on Brand Names at Google AdWords
On June 15th, 2009, Google AdWords is finally lifting its ban on brand-name search phrases and allowing customers to make bids on heretofore exempt labels (under limited terms and conditions, of course). This means that it’s time to re-evaluate your pay-per-click (PPC) keyword database to see how the addition of brand names can bring additional […]
Mobile Marketing: Stay Connected with Your Consumers
In 2008, Mad 4 Marketing began a mobile marketing campaign for Satori, an eco-friendly apartment rental community developed by Altman Management Company. Audiences were asked to opt in to the Satori mobile service by texting “Satori” to 34343; this initiative was advertised traditionally through regional newspaper ads, street-side signage and flyers handed out at Fort […]