How to Have Fun at Trade Shows

Skyline Trade Show Tips offers helpful studies, suggestions and guidelines for optimal performance at trade shows. One article explains how you can have fun when presenting at trade shows. Although frequent trade show attendees may find the process rote, there are still a few ways to keep trade shows upbeat and exciting. Here are just a few tips from Skyline, expounded upon by Mad 4 Marketing. Because after 18 years in business, we certainly have a history with trade shows!

Guess the Hottest Booth Trend

Before entering your trade show, everyone on your team should pick a trend that they predict will be the hottest trade show trend. You can bet on types of candy being handed out or the most popular colors used in trade show displays. There are endless variations! To make your bids, you’ll be forced to consider previous trade show experiences. This will help you get into the right mindset to attend, while allowing you to reflect on prior experiences. In turn, this can help you brainstorm your own unique ways to stand out from the crowd. Once everyone has submitted their bid, you can spend the day figuring out the most popular trade show trends. One person will be declared the winner! And you’ll also gain plenty of notes about the hottest and most successful trade show trends.

Add Key Words to Conversations
Skyline suggests playing a word game where you challenge your co-workers and fellow booth staffers to interject silly or obscure words into conversations with visitors. Mad 4 Marketing thought of a way to improve upon this game. Before attending a trade show, itemize your company’s key messaging. This can be anything from a business slogan to power words that are relevant to your industry, such as “customer satisfaction” or “first in service.” Each time someone on your team uses one of the phrases in conversation, they can collect a point or cross their phrase off a bingo chart. Whoever wins receives a prize!

Count Engagement Timing
This game can be played two ways. You can walk down the center of an aisle at a trade show and count how many steps you can take before someone makes the effort to directly address you. Or, you can approach a booth and begin to pick up pamphlets or fiddle with the display while counting how long it takes for a staffer to come speak to you. The biggest advantage to trade shows is the ability to engage with your colleagues and customers. This game allows you to learn the tricks and techniques of other businesses while figuring out what will and won’t work for your own company in the future.

Ask the Hard Questions
At a trade show, it may be fun to visit rival booths and ask them questions such as ‘What are your business weaknesses?’ and ‘Why are you better than your competitors?’ (You can even interject your own company name for the second one!) Being able to freely engage with the competition is an advantage you should never pass up. This is your opportunity to find out everything you can about the companies with whom you compete–often, under the cloak of anonymity. Just be prepared to have your own answers in case they turn this fun little game back on you!

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