False Advertising: Groupon Under Scrutiny
Those hoping to snag an affordable floral bouquet delivery in time for Valentine’s Day were about to have their hopes dashed after trying to purchase a coupon from Groupon.com. Groupon is an enormously popular website (and mobile app) that allows visitors to buy very steep coupons for their favorite products and services, ranging from pet […]
Showing Some Love with Facebook and Twitter
This Valentine’s Day, we’re going to talk about…what else? Love. But not just any love–the very special kind of love that can only be properly conveyed through social media. Social media sites such as Facebook and Twitter are often used to launch campaigns based on popularity, encouraging page visitors to tweet with a certain hashtag, […]
Pop-Ups Keep Popping Up
Retailers are increasingly taking great advantage of the phenomenon known as the pop-up shop. Much like traveling carnivals of yore, these easy-come-easy-go businesses make a fast buck by setting up in a temporary location with a limited amount of wares and testing the water so see how the area responds to their presence—and how much […]
The Art of Marketing to Women
Women are responsible for 85% of buying power. In fact, American women spend about seven trillion dollars per year. So if you think you do not need to dedicate time and money to address women in particular with your products and services, then you might as well be throwing money out the window. Mad 4 […]
Business Trend: Outsourcing Marketing
When the economy got slammed, big businesses had to evaluate their budget and seek ways to trim expenses. One of the major ways that companies discovered they could save money was by reducing or eliminating their internal marketing staff and instead outsourcing this work to independent agencies such as Mad 4 Marketing. Why Companies Choose […]
How to Have Fun at Trade Shows
Skyline Trade Show Tips offers helpful studies, suggestions and guidelines for optimal performance at trade shows. One article explains how you can have fun when presenting at trade shows. Although frequent trade show attendees may find the process rote, there are still a few ways to keep trade shows upbeat and exciting. Here are just […]
How Smart Marketing Sells Brands and Services
Typically, when companies are putting together a campaign to pull in new business, they want their brand to be at the forefront of their efforts. They not only strive to promote their iconography and key messaging, but also want to provide plenty of “about us” details so that potential clients or customers can make an […]
Modern Marketing: A Balancing Act
Want to keep your business relevant with modern marketing? You don’t have to be a super-savvy website guru to do it. But there is one trick you must master: Balance. Balance is the key to building a strong, successful advertising campaign now and in the future—no matter how the face of media may change. While […]
The Character of Your Brand
Creating a brand isn’t all about research, analytics and strategy. In fact, defining your brand is a lot like creating a persona or character. This can be a daunting task if you let it, but it can also be a satisfying process—and it might even be fun. The most important aspect to keep in mind […]
4 Quick Tips for Launching a Grassroots Marketing Campaign
In today’s economy, traditional mass media advertising (newspapers, TV, radio) may not be within your budget. A grassroots approach—using alternative media and promotional tactics—is the perfect way to make a big impact with your campaign. The grassroots approach might even be the most strategic way to get your business noticed, because it largely relies on […]