False Advertising: Groupon Under Scrutiny

Those hoping to snag an affordable floral bouquet delivery in time for Valentine’s Day were about to have their hopes dashed after trying to purchase a coupon from Groupon.com. Groupon is an enormously popular website (and mobile app)  that allows visitors to buy very...

Showing Some Love with Facebook and Twitter

This Valentine’s Day, we’re going to talk about…what else? Love. But not just any love–the very special kind of love that can only be properly conveyed through social media. Social media sites such as Facebook and Twitter are often used to launch campaigns based...

Pop-Ups Keep Popping Up

Retailers are increasingly taking great advantage of the phenomenon known as the pop-up shop. Much like traveling carnivals of yore, these easy-come-easy-go businesses make a fast buck by setting up in a temporary location with a limited amount of wares and testing...

The Art of Marketing to Women

Women are responsible for 85% of buying power. In fact, American women spend about seven trillion dollars per year. So if you think you do not need to dedicate time and money to address women in particular with your products and services, then you might as well be...

Business Trend: Outsourcing Marketing

When the economy got slammed, big businesses had to evaluate their budget and seek ways to trim expenses. One of the major ways that companies discovered they could save money was by reducing or eliminating their internal marketing staff and instead outsourcing this...

How to Have Fun at Trade Shows

Skyline Trade Show Tips offers helpful studies, suggestions and guidelines for optimal performance at trade shows. One article explains how you can have fun when presenting at trade shows. Although frequent trade show attendees may find the process rote, there are...