Business Trend: Outsourcing Marketing

When the economy got slammed, big businesses had to evaluate their budget and seek ways to trim expenses. One of the major ways that companies discovered they could save money was by reducing or eliminating their internal marketing staff and instead outsourcing this work to independent agencies such as Mad 4 Marketing.

Why Companies Choose to Outsource
The main reason that this option eliminates cost is because marketing is not a piecemeal endeavor. For any of the components to work successfully, marketing departments must offer comprehensive services. But when companies sustain a full-time, fully staffed internal marketing department, it can be extremely expensive to maintain. By outsourcing to a self-sustaining agency, business can rely on quality performance right when they need it.

Familiarity is another important perk to employing an outside marketing agency. Some companies choose to collect bids and hire freelancers each time they endeavor a new marketing action. Although you may save money by continuously seeking the cheapest options, specialists won’t have a thorough grasp of your business, brand or boundaries. If you use website developers, you’ll need to start all over again when you’d like to run a radio commercial. If you place an ad in the newspaper, you may need to find an entirely new agency when you want to rent a billboard. This strategy won’t benefit your business.

Eliminate the hassle by connecting with one agency that can provide all of the resources, connections and talent to composite any kind of campaign. Your frequent, return business allows them to understand your company, its history of marketing and all of your ultimate advertising goals. Every time you need anything at all, you can just pick up the phone and connect to a friendly and familiar voice, someone who you already trust to stay right on top of your unique business marketing needs. But your business won’t have to shoulder the ongoing operations and finances of an internal marketing department.

Why Mad 4 Marketing
Mad 4 Marketing is an ideal solution for the ongoing advertising needs of large and small businesses because we believe in and practice a concept called 360º Marketing. This means that we don’t just use isolated mediums to reach your audience. We make it our priority to understand what makes each brand unique and how to best approach its clientele. Then we creatively conceptualize campaigns that will reach out from several touch points to insightfully impact your audience.

We offer print, radio, television and nontraditional marketing (such as guerilla and viral marketing). Our interactive department can put your company online, encourage potential customers to visit your site and track responsiveness once you’re live. By utilizing all of these available outlets, your message fixes in the minds of its recipients.

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