Understanding the Intent Behind Your Users’ SEO Keywords
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their customers better and best tailor their content to those users. It’s perfectly easy to come up with a list of competitive keywords that your content should include in order to […]
Insights from ChatGPT, Bard, and Similar Copywriting AIs
We’ve discussed the fact that we don’t expect AI to replace professional marketing services anytime soon. This seems to be the broad consensus among marketers in every industry. So why do these services continue to emerge, with options ranging from ChatGPT (widely considered the frontrunner) and Jasper, in addition to Intercom, OpenAI, and the new […]
The Meaning of “Thanks” in Business Marketing
“Thank you” is often seen as a one-way street. Someone says it, and someone else receives it. But as marketing professionals, we know that there is no such thing as a one-way street when it comes to developing strong, meaningful, lasting business relationships. As with every kind of relationship, it’s important for communication and sentiments […]
Should You Ever Accept “No” for an Answer?
Have you ever heard the theory that it’s important to get your first “no” out of the way early? It might feel counterintuitive, but if you can keep the conversation going after a first “no” is already given, then it means you’ve already opened the door for negotiation, compromise, and a very possible future “yes.” […]
Has “The Great Resignation” Helped or Harmed Your Rolodex?
As of 2021, half of workers considered themselves “job-seekers”—either in the sense that they were actively looking for a new job, open to a new job, or planned to actively pursue a different job in the near future. Overall, 48 million people quit their jobs in 2021. Some retired, some paused to reconsider their life […]
Does the Early Bird Get the Win?
When it comes to marketing launches, new campaigns, and taking risks, is it more important to get everything right or is it more important to get your message out there as soon as possible? Some people might be familiar with the phrase, “perfect is the enemy of good.” This means that a worthwhile idea should […]
Harnessing the Power of the Consumer(s)
In recent weeks, Netflix has seen a massive loss in subscribers following recent price hikes, and Twitter has seen wild swings in people joining and leaving the social media platform following the announcement of a buyout by Elon Musk. Though individual users often feel like they don’t have a big influence on how tech companies […]
10 Simple Tips to Make Your Text More Readable
Sure, it could help to have a user experience (UX) professional look over all of your assets before they go out. UX designers are especially useful when designing a new website or app. However, some assets can be improved on behalf of the end user by any layman who has some extra time on their […]
How Do You End a Zoom Call?
We’re in an age of remote work, and that means you’re more likely than ever to be invited to a video meeting instead of a regular phone call or even a working lunch. Zoom is the new middle ground for introductions, consultations, collaborations, interviews, and more. Sometimes, it’s productive to see one another’s faces when […]
Communication Insights for Virtual Marketing
Zoom fatigue is real. After hitting the one-year mark of transitioning our businesses online and working from home, we’ve all gotten used to meeting with clients through screens, giving presentations remotely, and shifting almost entirely to e-commerce models, we’re all feeling a bit zoned-out when we sit in front of our computers these days. It’s […]