by Chris Madsen | Apr 4, 2023 | Communication, Marketing, Technology, Tips, Trends
Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their customers better and best tailor their content to those users. It’s perfectly easy to come up with a list of competitive keywords that your content...
by Chris Madsen | Apr 4, 2023 | Communication, Marketing, Technology, Trends
We’ve discussed the fact that we don’t expect AI to replace professional marketing services anytime soon. This seems to be the broad consensus among marketers in every industry. So why do these services continue to emerge, with options ranging from ChatGPT (widely...
by Chris Madsen | Dec 2, 2022 | Communication, Marketing
“Thank you” is often seen as a one-way street. Someone says it, and someone else receives it. But as marketing professionals, we know that there is no such thing as a one-way street when it comes to developing strong, meaningful, lasting business relationships. As...
by Chris Madsen | Jun 7, 2022 | Communication
Have you ever heard the theory that it’s important to get your first “no” out of the way early? It might feel counterintuitive, but if you can keep the conversation going after a first “no” is already given, then it means you’ve already opened the door for...
by Chris Madsen | Jun 7, 2022 | Communication
As of 2021, half of workers considered themselves “job-seekers”—either in the sense that they were actively looking for a new job, open to a new job, or planned to actively pursue a different job in the near future. Overall, 48 million people quit their jobs in 2021....
by Chris Madsen | May 9, 2022 | Communication
When it comes to marketing launches, new campaigns, and taking risks, is it more important to get everything right or is it more important to get your message out there as soon as possible? Some people might be familiar with the phrase, “perfect is the enemy of good.”...
