by Chris Madsen | Apr 24, 2020 | Communication
Marketing plays many roles for a business. It can help share information, promote the sale of goods and services, enhance awareness of your mission and vision, and build relationships between clients/businesses/consumers and brands. It’s strange, then, that when your...
by Laura P | Oct 29, 2019 | Communication, Marketing, Tips
Most companies are advertising on Facebook. It’s been around a long time, it’s a familiar interface, and it’s very easy to both place new ads and analyze their performance. But even if they’re seeing a higher-than-average “return on ad spend” (ROAS), that doesn’t mean...
by Laura P | Oct 16, 2019 | Communication, Marketing, Tips
When it comes to email marketing, an eye-catching subject line is essential. Everyone’s inboxes are overflowing with promotional emails, so it’s important that your email stands out.The best part? It doesn’t take a content guru or tech genius to maximize your results....
by Tracie Murphy | Jun 1, 2019 | Communication
How do you talk about your accomplishments without looking like a braggart? Marketers face a unique challenge when it comes to promoting their clients in an age that expects transparency and authenticity—but also often favors humility and subtlety. Obviously, it’s...
by Tracie Murphy | May 25, 2019 | Communication
Boost customer engagement with Rich Business Messaging (RBM). When you push out messages to the world, the gesture might wind up being the first (and only) step in a one-way conversation with your customers. For example, Facebook business pages allow you to create...
by Tracie Murphy | May 8, 2019 | Communication
Project confidence when pitching your work. But don’t be afraid to deviate from the standard graphs and charts with some color, humor, and personality. Nailing your pitch is one of the most essential steps in business marketing, because it’s the shortest road to...
