What Can FAQs Tell You About Your Customers?

What Can FAQs Tell You About Your Customers?

Stop thinking about Frequently Asked Questions as a one-way street! Yes, it’s essential to have this section on any business website. That’s because it allows visitors to learn about your business on their own terms. They can find solutions to common problems and...
Is Customer Service Your Untapped Marketing Asset?

Is Customer Service Your Untapped Marketing Asset?

Marketers spend a lot of time thinking of ways to capture their audience’s attention and turn it toward a company’s products and services. But what if your audience is already reaching out to you? It makes more sense to use every exchange as an opportunity to share...
Top 3 Marketing Trends of 2021

Top 3 Marketing Trends of 2021

Last year, marketers were on a roller coaster as the pandemic rapidly shifted what people needed, how they were getting it, and the most appropriate ways to advertise without looking insensitive. It’s understandable if you’re craving a little more predictability from...