Tips for Befriending Your Competitors

Tips for Befriending Your Competitors

It might sound baffling to suggest befriending a rival business. It’s certainly uncommon in smaller markets where just a handful of companies are competing for all customers. In those cases, the question is: Why? The very idea of friendship implies trust. But in...
Do You Write Your Ads for Mobile?

Do You Write Your Ads for Mobile?

If you’re creating digital ads on most platforms, your content will easily and automatically translate between desktop and mobile displays.  Once upon a time, you would’ve needed to draft two entirely separate ads so that one could appeal to desktop users and the...
What Can FAQs Tell You About Your Customers?

What Can FAQs Tell You About Your Customers?

Stop thinking about Frequently Asked Questions as a one-way street! Yes, it’s essential to have this section on any business website. That’s because it allows visitors to learn about your business on their own terms. They can find solutions to common problems and...
Is Customer Service Your Untapped Marketing Asset?

Is Customer Service Your Untapped Marketing Asset?

Marketers spend a lot of time thinking of ways to capture their audience’s attention and turn it toward a company’s products and services. But what if your audience is already reaching out to you? It makes more sense to use every exchange as an opportunity to share...