by Chris Madsen | Dec 2, 2022 | Communication, Marketing
“Thank you” is often seen as a one-way street. Someone says it, and someone else receives it. But as marketing professionals, we know that there is no such thing as a one-way street when it comes to developing strong, meaningful, lasting business relationships. As...
by Chris Madsen | Oct 4, 2022 | Marketing, Tips
Today, a company is not just defined by what it does. People want to know what companies stand for. Often, this is relayed through a company’s mission, vision, and values. In certain sectors, like finance and investing, the company’s values can’t just be summarized in...
by Chris Madsen | Oct 4, 2022 | Marketing
Many companies are feeling a high demand for increased content production—from growing websites with in-depth product pages to steady blog posts to boost SEO, from daily social media posting across half a dozen or more platforms to the increased graphics, visual, and...
by Chris Madsen | Sep 16, 2022 | Marketing, Technology
This summer, Google released a series of core updates to its search engine results page ranking algorithms. Some were long anticipated, and digital marketers were prepared to adapt their SEO/SEM strategies accordingly. Others came out of the blue and left...
by Chris Madsen | Aug 5, 2022 | Marketing
It’s mid-summer, which means one thing: We’re about to be inundated with back-to-school marketing. Maybe it’s happening already in big-box retailers near you. Holiday marketing (or periodic marketing) tends to creep up earlier and earlier these days, which pretty much...
by Chris Madsen | Aug 5, 2022 | Marketing, Technology
If you’ve been in the game a while, there was probably a time when you felt pretty competent and up-to-date with your search engine optimization (SEO) skills. At first, this was a new and exciting realm of possibility for marketers; then, for a while, there was...
