Avoiding the “Capability Trap”

Avoiding the “Capability Trap”

It’s time to put pen to paper and lock in budgets for the year ahead. When you’re considering the finances you’ll need to resource your teams and projects for the next four quarters, it’s important to make sure you’re targeting the best areas. But what does that...
Are You Erasing Your Voice by Megaphoning?

Are You Erasing Your Voice by Megaphoning?

One common mistake that marketing and communications professionals make is “megaphoning.”  This vice is partially what it sounds like: being really loud with your efforts. But the problem actually goes a little deeper. Being loud, on its own, can be a positive...
What Is “Demand Gen”?

What Is “Demand Gen”?

No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive....
Tips for Befriending Your Competitors

Tips for Befriending Your Competitors

It might sound baffling to suggest befriending a rival business. It’s certainly uncommon in smaller markets where just a handful of companies are competing for all customers. In those cases, the question is: Why? The very idea of friendship implies trust. But in...