by Chris Madsen | Oct 5, 2021 | Marketing, Tips
This year, marketers faced challenges unlike any they’d probably ever encountered before. And while that might have caused some stress from time to time, it also allowed experts to flex their creative muscles and learn a few new tricks. And with Halloween right around...
by Chris Madsen | Oct 5, 2021 | Marketing, Tips
It’s time to put pen to paper and lock in budgets for the year ahead. When you’re considering the finances you’ll need to resource your teams and projects for the next four quarters, it’s important to make sure you’re targeting the best areas. But what does that...
by Chris Madsen | Sep 1, 2021 | Marketing, Tips
One common mistake that marketing and communications professionals make is “megaphoning.” This vice is partially what it sounds like: being really loud with your efforts. But the problem actually goes a little deeper. Being loud, on its own, can be a positive...
by Chris Madsen | Sep 1, 2021 | Marketing, Technology, Tips
No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive....
by Chris Madsen | Aug 1, 2021 | Design, Marketing, Tips
Try as it might, artificial intelligence hasn’t managed to fully replace real people when it comes to customer service. In fact, customers continue to report frustration when they’re forced to engage with chatbots in the course of seeking assistance online....
by Chris Madsen | Jul 6, 2021 | Design, Marketing, Tips
It might sound baffling to suggest befriending a rival business. It’s certainly uncommon in smaller markets where just a handful of companies are competing for all customers. In those cases, the question is: Why? The very idea of friendship implies trust. But in...
