by Chris Madsen | Jul 6, 2021 | Design, Marketing, Tips
It might sound baffling to suggest befriending a rival business. It’s certainly uncommon in smaller markets where just a handful of companies are competing for all customers. In those cases, the question is: Why? The very idea of friendship implies trust. But in...
by Chris Madsen | Apr 29, 2021 | Marketing
If you’re creating digital ads on most platforms, your content will easily and automatically translate between desktop and mobile displays. Once upon a time, you would’ve needed to draft two entirely separate ads so that one could appeal to desktop users and the...
by Chris Madsen | Apr 27, 2021 | Design, Marketing, Tips
Whether you’re making an important internal presentation to colleagues or external presentation to potential clients, a good set of slides can make or break you. That’s true no matter how good your pitch is or how polished your talking points might be. And it’s even...
by Chris Madsen | Mar 29, 2021 | Communication, Marketing
Zoom fatigue is real. After hitting the one-year mark of transitioning our businesses online and working from home, we’ve all gotten used to meeting with clients through screens, giving presentations remotely, and shifting almost entirely to e-commerce models,...
by Chris Madsen | Feb 25, 2021 | Marketing
Stop thinking about Frequently Asked Questions as a one-way street! Yes, it’s essential to have this section on any business website. That’s because it allows visitors to learn about your business on their own terms. They can find solutions to common problems and...
by Chris Madsen | Feb 12, 2021 | Marketing
Marketers spend a lot of time thinking of ways to capture their audience’s attention and turn it toward a company’s products and services. But what if your audience is already reaching out to you? It makes more sense to use every exchange as an opportunity to share...
