Understanding the Intent Behind Your Users’ SEO Keywords

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their customers better and best tailor their content to those users.  It’s perfectly easy to come up with a list of competitive keywords that your content should include in order to […]

Insights from ChatGPT, Bard, and Similar Copywriting AIs

We’ve discussed the fact that we don’t expect AI to replace professional marketing services anytime soon. This seems to be the broad consensus among marketers in every industry. So why do these services continue to emerge, with options ranging from ChatGPT (widely considered the frontrunner) and Jasper, in addition to Intercom, OpenAI, and the new […]

The Meaning of “Thanks” in Business Marketing

“Thank you” is often seen as a one-way street. Someone says it, and someone else receives it. But as marketing professionals, we know that there is no such thing as a one-way street when it comes to developing strong, meaningful, lasting business relationships. As with every kind of relationship, it’s important for communication and sentiments […]

What Is ESG Marketing—and Who Needs It?

Today, a company is not just defined by what it does. People want to know what companies stand for. Often, this is relayed through a company’s mission, vision, and values. In certain sectors, like finance and investing, the company’s values can’t just be summarized in a blurb on their website. The companies need to put […]

The Simple Beauty of Content Marketing Templates

Many companies are feeling a high demand for increased content production—from growing websites with in-depth product pages to steady blog posts to boost SEO, from daily social media posting across half a dozen or more platforms to the increased graphics, visual, and video creative that goes along with all of it. Then, you need to […]

Google’s Recent Algorithm Updates: Will Your SEO Be Impacted?

This summer, Google released a series of core updates to its search engine results page ranking algorithms. Some were long anticipated, and digital marketers were prepared to adapt their SEO/SEM strategies accordingly. Others came out of the blue and left professionals scratching their heads. Here’s an overview of some of the key changes: May 2022 […]

How Has Back to School Marketing Changed After the Pandemic?

It’s mid-summer, which means one thing: We’re about to be inundated with back-to-school marketing. Maybe it’s happening already in big-box retailers near you. Holiday marketing (or periodic marketing) tends to creep up earlier and earlier these days, which pretty much means that as soon as the Fourth of July passes, marketing for “back to school” […]

How Have SEO Practices Changed in Recent Years?

If you’ve been in the game a while, there was probably a time when you felt pretty competent and up-to-date with your search engine optimization (SEO) skills. At first, this was a new and exciting realm of possibility for marketers; then, for a while, there was somewhat of a plateau, where most digital marketers and […]

Marketing Your Way Around “Cancel Culture”

One of the hottest buzzwords of the decade is “cancel culture.” But if you think this only pertains to B-list celebs losing their followers on Twitter, think again. Brands also need to be aware of the perils of cancel culture—and consider how to market their way around it. “Cancel culture” happens when something becomes totally […]