by Chris Madsen | Aug 5, 2022 | Marketing
It’s mid-summer, which means one thing: We’re about to be inundated with back-to-school marketing. Maybe it’s happening already in big-box retailers near you. Holiday marketing (or periodic marketing) tends to creep up earlier and earlier these days, which pretty much...
by Chris Madsen | Aug 5, 2022 | Marketing, Technology
If you’ve been in the game a while, there was probably a time when you felt pretty competent and up-to-date with your search engine optimization (SEO) skills. At first, this was a new and exciting realm of possibility for marketers; then, for a while, there was...
by Chris Madsen | Jul 6, 2022 | Marketing, Tips
One of the hottest buzzwords of the decade is “cancel culture.” But if you think this only pertains to B-list celebs losing their followers on Twitter, think again. Brands also need to be aware of the perils of cancel culture—and consider how to market their way...
by Chris Madsen | Jul 6, 2022 | Marketing, Tips
When small businesses start looking to grow, they often start by thinking about increasing their number of sales per customer or customers per day. Just boosting transactions without modifying their model too much seems like a safe way to pull in some extra...
by Chris Madsen | Mar 28, 2022 | Marketing, Tips
There are a few big mistakes you’re making. Yes, you. We have to assume it’s true, because there are a few big marketing errors that keep turning up everywhere. So the odds just happen to be very good that you’re making at least one or two of them. These errors?...
by Chris Madsen | Feb 4, 2022 | Marketing, Tips
If you know nothing about social media marketing, you’re in luck. There are plenty of tutorials, webinars, and forums that will introduce you to the basics. And if you feel like you’re already an expert, then you’re probably not Googling information that will take...
