by Chris Madsen | Mar 29, 2021 | Communication, Marketing
Zoom fatigue is real. After hitting the one-year mark of transitioning our businesses online and working from home, we’ve all gotten used to meeting with clients through screens, giving presentations remotely, and shifting almost entirely to e-commerce models,...
by Chris Madsen | Feb 25, 2021 | Marketing
Stop thinking about Frequently Asked Questions as a one-way street! Yes, it’s essential to have this section on any business website. That’s because it allows visitors to learn about your business on their own terms. They can find solutions to common problems and...
by Chris Madsen | Feb 12, 2021 | Marketing
Marketers spend a lot of time thinking of ways to capture their audience’s attention and turn it toward a company’s products and services. But what if your audience is already reaching out to you? It makes more sense to use every exchange as an opportunity to share...
by Chris Madsen | Jan 29, 2021 | Marketing
Oh, no: You were supposed to have your marketing strategy outlined before January. It’s OK. Most people are not where they planned on being, or where they usually are, so far this year. Put the guilt aside, because on the bright side, this means you have even...
by Chris Madsen | Jan 26, 2021 | Marketing
Last year, marketers were on a roller coaster as the pandemic rapidly shifted what people needed, how they were getting it, and the most appropriate ways to advertise without looking insensitive. It’s understandable if you’re craving a little more predictability from...
by Chris Madsen | Nov 24, 2020 | Marketing, Tips
The calendar has seemed a little deceptive this year; it sometimes seems like just a few weeks ago, it was March. Weren’t we just wondering if they were going to launch fireworks for the Fourth of July? Somehow, time’s been rushing by and moving at a crawl. Now, we’re...
