by Chris Madsen | Nov 24, 2020 | Marketing, Tips
The calendar has seemed a little deceptive this year; it sometimes seems like just a few weeks ago, it was March. Weren’t we just wondering if they were going to launch fireworks for the Fourth of July? Somehow, time’s been rushing by and moving at a crawl. Now, we’re...
by Chris Madsen | Aug 28, 2020 | Design, Marketing
For many companies, relationships are built through personal, one-on-one nurturing between account reps and account managers. It’s important to give clients an individual point of contact. This is someone they can get to know and trust; it’s who they can reach...
by Laura P | Oct 29, 2019 | Communication, Marketing, Tips
Most companies are advertising on Facebook. It’s been around a long time, it’s a familiar interface, and it’s very easy to both place new ads and analyze their performance. But even if they’re seeing a higher-than-average “return on ad spend” (ROAS), that doesn’t mean...
by Laura P | Oct 16, 2019 | Communication, Marketing, Tips
When it comes to email marketing, an eye-catching subject line is essential. Everyone’s inboxes are overflowing with promotional emails, so it’s important that your email stands out.The best part? It doesn’t take a content guru or tech genius to maximize your results....
by Tracie Murphy | Feb 15, 2019 | Marketing
Many businesses are leaning into DTC to strengthen their relationships to customers. In 2019, the Customer is King. It’s no surprise that brands have started scanning their business plans, looking for ways to shift even more focus to their customers. For many, this is...
by Tracie Murphy | Feb 5, 2019 | Communication, Marketing, Technology
If you’re still doing things the old way, you might need to upgrade your SEO. All marketers spend a lot of time and resources these days online. But when you’re putting in that time, you want to be sure that your efforts are seen. In the past, an important...