How Did the Pandemic Change E-Commerce?

How Did the Pandemic Change E-Commerce?

We’ve taken part in a lot of conversations about how the pandemic is shifting shopping trends. Some of the changes were obvious and undeniable. Others were temporary or speculative.  Now, it’s over a year since the pandemic significantly changed people’s habits...
Avoiding the “Capability Trap”

Avoiding the “Capability Trap”

It’s time to put pen to paper and lock in budgets for the year ahead. When you’re considering the finances you’ll need to resource your teams and projects for the next four quarters, it’s important to make sure you’re targeting the best areas. But what does that...
Are You Erasing Your Voice by Megaphoning?

Are You Erasing Your Voice by Megaphoning?

One common mistake that marketing and communications professionals make is “megaphoning.”  This vice is partially what it sounds like: being really loud with your efforts. But the problem actually goes a little deeper. Being loud, on its own, can be a positive...
What Is “Demand Gen”?

What Is “Demand Gen”?

No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive....