Planning Your Marketing Calendar in an Unpredictable Year
Oh, no: You were supposed to have your marketing strategy outlined before January. It’s OK. Most people are not where they planned on being, or where they usually are, so far this year. Put the guilt aside, because on the bright side, this means you have even more knowledge and clarity with which to outline […]
Top 3 Marketing Trends of 2021
Last year, marketers were on a roller coaster as the pandemic rapidly shifted what people needed, how they were getting it, and the most appropriate ways to advertise without looking insensitive. It’s understandable if you’re craving a little more predictability from 2021. No one can truly predict if this year is going to see people […]
Brand New Year, Brand New You
Will you be ready to rebrand in 2021? If the idea of “rebranding” sounds overwhelming, consider the work you’ve already done this year while you were trying so hard to accommodate the changing needs of your investors, vendors, partners, clients, or consumers. Effectively, you might have already been gradually rebranding yourself without even knowing it! […]
Will Zoom Improve Your Client Relationships?
It’s the year of telecommuting, teleconferencing, working from home. People of all ages, in every industry, have adapted to completing tasks online from 9 to 5. Even kindergarteners are expertly logging on to their laptops, signing in to their screen-sharing services, and going to school in the living room. Grandparents are “visiting” their grandkids through […]
Are You Using the Holidays as an Excuse?
We often talk about how the holidays are an important time for retail-oriented companies to catch up on their profit margins. But many businesses aren’t sales-oriented, and they don’t see their numbers spike when people are purchasing gifts. In fact, plenty of businesses see their sales decline during slow winter months. Worst of all, we […]
There’s Still Plenty of 2020! Here’s How to Use It Wisely…
The calendar has seemed a little deceptive this year; it sometimes seems like just a few weeks ago, it was March. Weren’t we just wondering if they were going to launch fireworks for the Fourth of July? Somehow, time’s been rushing by and moving at a crawl. Now, we’re counting down the days to January. […]
How to Succeed at Sponsored Swag
We’re heading into gift season … which means you’re about to see a lot of sponsored swag. Companies love to hand out little items with their own logos on them as giveaways and thank-yous and end-of-year gifts. If you’re thinking of doing this, we’re actually in support of the notion! It’s a fairly successful way […]
Retargeting vs. Reactivation vs. Remarketing
Sometimes marketing can seem more complicated simply because of the vocabulary. Like every other industry, people tend to get caught up in the buzzwords. But it’s always confusing when you enter a conference with professionals in your own field and can’t understand exactly what they’re talking about. Aren’t you all supposed to be in the […]
Do You Get a Lot of Repeat Business? Is It Bad If You Don’t?
For every type of business, there is a segment of your customers that will only engage with you one time. They might make up a large portion of your audience, or they might be relatively rare. For example, if you’re a local taxi service, then people who use your company once are probably pretty likely […]
Relationship Nurturing During Employee Turnover
For many companies, relationships are built through personal, one-on-one nurturing between account reps and account managers. It’s important to give clients an individual point of contact. This is someone they can get to know and trust; it’s who they can reach out to directly when they require services or have questions. That’s much more rewarding […]