Facebook Competes with Google: Graph Search
Continuing a trend of using members’ profile information for such purposes as targeted advertising, Facebook is now taking those analytics and applying them to a user-friendly new tool: targeted searches. It’s known as Graph Search. Yesterday, Facebook revealed that it’s now in beta testing for an internal search option that allows users to receive results […]
New Social Marketing Developments from 2012
It’s impossible for anyone to stay on top of every new development in the marketing world throughout the year — especially when it comes to the quick-moving world of social media and technology — much less analyze how those updates can impact your business. The best way to stay sharp is to keep track of […]
Mad 4 Marketing’s New Year’s Resolutions
We asked members of the Mad 4 Marketing team to share some of their New Year’s resolutions for their private and professional lives. Here’s what they had to say: Jennifer: “My personal New Year’s resolution is to finally legally change my name to my married name. My business resolution is to grow our interactive department.” […]
Happy Holidays from Mad 4 Marketing
Our team wishes you and yours a bright, merry and prosperous holiday season as well as a spectacular new year!
Facebook Privacy Settings & Your Business Page
It’s been a rocky year when it comes to staying safe on social media sites. For example: When you’re posting images and content about your business on your Facebook page, how secure is that information — and do you even exclusively own it anymore? It’s easy to set up and moderate a social media marketing […]
Do You Need a Mobile App?
Many businesses suffer a kind of modesty when it comes to the idea of creating a mobile app. Why should they make an app, and why would anyone be interested in using it? For example, Dunder Mifflin, Inc. might not see what good would come of creating a portal into their paper supply distribution world […]
Marketing Made Fun: Mobile App Game
Marketing your brand may be beneficial to you – but can it also be entertaining for the people you’re advertising to? If the latest mobile app games are any indication, the answer is a clear “yes.” This year, one of the hottest new phone-based games in Apple’s App Store is called Logos Quiz Game. In […]
Black Friday & Cyber Monday – Online Holiday Shopping Stats
Every year, e-commerce sales continued to skyrocket during the big holiday shopping days following Thanksgiving. And this year was no different. On Black Friday 2012, plenty of deals were available online that kept buyers from going out into the cold in the middle of the night and waiting on long lines. This year saw a […]
Getting Feedback On Your Marketing – Part 2
Last week we started to talk about how receiving feedback is one of the easiest and most essential parts of getting the most from your marketing efforts. The phrasing of the word “feedback” makes people think of this step as something that comes after a point of contact with your target audience – but in […]
Getting Feedback On Your Marketing – Part 1
As much as we’d like to think it, brilliant ideas don’t just strike like lightning. Usually, a lot of hard work and research goes into play to accompany those bolts of creative genius. One of the most important steps when you’re designing a marketing campaign is to collect feedback. This set of data, which comes […]