The Commonwealth Institute of South Florida Honors Mad 4 Marketing
Following last week’s article about Mad 4 Marketing being named one of the Top 50 Women-Led Businesses, President Chris Madsen accepted her prestigious award on behalf of the entire Mad 4 Marketing team on May 19 at Miami’s Jungle Island, as shown below. Thanks to everyone for their support and feedback; we look forward to […]
Mad 4 Marketing Named Top 50 Women-Led Business
Proud, honored and humbled were the three words that came to mind when Mad 4 Marketing was selected as a Top 50 Woman-Led Business by The Commonwealth Institute of South Florida. Founder and President Chris Madsen will be accepting the award on behalf of the Agency on March 19th during a prestigious luncheon to be […]
Facebook Newsfeed Restructured; May Help Sell Ads
Last Thursday, Facebook revealed its plans to restructure the look and layout of its “newsfeed” page, which is the first page that viewers land on when they log onto the site. This page is where a person can see the top posts from their “friends.” CEO Mark Zuckerberg announced that this move correlates with Facebook’s […]
VP Elyse Taylor receives Silver Medal Award at 2013 ADDY Awards
February 22 marked the gala night for the 2013 ADDY® Awards, presented by the Greater Fort Lauderdale and Palm Beach Clubs of the American Advertising Federation (AAF). This year’s “Simply Irresistible Night” was hosted at Cinema Paradiso, comprising both an awards banquet and after-party. This year, the appointed committee received more than 400 entries — […]
Twitter (Finally) Launches Ads API
Staying one step ahead of its looming public offering, Twitter is now making it easier than ever to advertise with its social media platform. As of last week, it’s launching an application programming interface (API) for advertisements. That means that marketers who use their own advertising software (HootSuite, Adobe, etc.) can synch it up with […]
The Most Commercial Holiday
Valentine’s Day has a huge reputation for being a “commercial” holiday. Skeptics argue that it’s not based on history or religion, it was created to drive consumerism. This is supposed to be a criticism. Of course, being in marketing, that makes us wonder: Is it really such an insult to be considered a “commercial” holiday? […]
Better Than Special or Superior? Be First
Everyone wants to be the best product or service in their respective industries. It would be easy to advertise measurable superiority, wouldn’t it? But that’s not always feasible — after all, there’s only room at the top for one. In fact, maybe you’re too niche to ever hit the top of a broad industry. Some […]
Super Bowl XLVII Commercials — The Scorecard
Last week, we talked about how social media was playing a big role in this year’s Super Bowl. But who’s really the standout in social networking, now that it’s all said and done? Despite the analysis of popularity (Facebook fan page “likes”) and views (YouTube re-watches), Twitter was arguably a winner due to its sheer […]
Super Bowl XLVII Commercials — Looking Ahead
Typically, social media scoops up the traffic reactively as people talk about Super Bowl ads and then re-watch them on sites like YouTube or Hulu — or respond to brand messaging and calls to action by heading online for more information and participation. But this year, top networking sites are getting ahead by having fans […]
We’re Published! Check It Out
As we mentioned in October, we’re now published among a collection of inspiring words from 30 top advertising execs on how to get your brand out there — and keep it out there. Here’s a look at the title that might change the way you do business: So how do you get your hands on it? […]