VMA Social Media Stats Reveal More Than Miley Cyrus?
While the big topic of conversation following last Sunday’s MTV Video Music Awards was obviously Miley Cyrus and her hip-gyrating, tongue-wagging antics, there is another important item that advertisers may want to be focusing on. AdWeek reports that, in a surprising turn, Tumblr and Twitter reported nearly comparable activity levels with posts about the big […]
Facebook Considers Placing Video Ads in News Feed
Remember last year when advertising started creeping into your news feed? It migrated from Facebook’s sidebar to a more intrusive position right in the middle of your mid-day scroll, between your co-worker’s new baby photos and your sister’s new high score on Candy Crush. But, apparently Facebook hasn’t seen too much backlash from this strategy. […]
Ad Agency Merger Exemplifies Changing Face of Marketing
If you’ve been watching “Mad Men,” you’ve witnessed the magic of Don Draper’s smooth-talking ad pitches that conjure nostalgia and strong visual imagery. Though the show takes place during a time of shifting values and social upheaval, seen both in the advertising world and outside of it, it’s still firmly embedded in an era where […]
Mad 4 Marketing Welcomes New Client: John Knox Village
We’re excited to introduce one of our newest clients, John Knox Village. It’s known as a Community Care Retirement Center. What makes John Knox Village unique is that it’s a nonprofit care center that doesn’t restrict a resident’s options based on their income — there are no shortcuts when it comes to focusing on the […]
How to Handle Negative Press
Mad 4 Marketing is a South Florida advertising agency based in Fort Lauderdale, and our own neck of the woods recently provided a great example of the power of social media. Right on the waterfront at the Ft. Lauderdale Beach, there’s a popular local hangout called Dirty Blondes Sports Bar. Over the weekend, there was […]
Why You Should Consider External Marketing
You may think that an advertising agency like ours is only useful for those clients that don’t already have their own internal marketing division. But that’s not entirely true. Here are just a few reasons why Mad 4 Marketing is often used by companies with their own marketing departments: 1. Outside perspective: It’s easy to […]
SKYei — Mad 4 Marketing’s Energy Client — Generating PR Buzz
One of Mad 4 Marketing’s newest public relations clients, SKYei — a South Florida-based alternative energy solutions company that provides power to countries in Africa and the Caribbean — was recently profiled in the South Florida Sun-Sentinel. That story has subsequently been picked up and published by Florida Trend Magazine. DomesticFuel.com, a Florida-based blogging and […]
Yahoo! Acquires Tumblr for $1.1B
Last week, website brand Yahoo Inc. announced that it was acquiring Tumblr, the popular social media platform, for an upfront sum of $1.1 billion. The move came as an effort for the aging brand to evade total irrelevance after it has long suffered in light of fierce competition from other search engines and email servers […]
Celebrities in Advertising: Yay or Nay?
Recently, Mad 4 Marketing had a guest visit the offices from Europe who remarked: “Americans use so many celebrities in their ads. It’s not like that in the rest of the world.” She said that she’d been transfixed by commercial breaks while watching TV, because it seemed like she could name the spokesperson for one […]
President Chris Madsen Quoted in Sun Sentinel
As a marketing leader in South Florida, and president of the recently recognized Mad 4 Marketing, Chris Madsen was interviewed this past week by Sun Sentinel to comment on how national exposure can make a huge difference for companies that aren’t used to that kind of major publicity. The article features security company ADT’s Chief […]