Follow @AdWeek on Twitter
Are you following @AdWeek on Twitter? Although you may already subscribe to the magazine, we also love the little 140-character tidbits that AdWeek slips us about marketing news throughout the day, when we’re too busy to pick up our magazine or search the Web. Not only do you get the top marketing news live, as […]
Marketing Horror Stories for Halloween
To celebrate everyone’s favorite spooky holiday in a Mad 4 Marketing way, we thought it would be a good idea to share some harrowing marketing horror stories on All Hallow’s Eve. So sit back, unwrap a mini Milky Way bar and enjoy — you might learn a few lessons to avoid making the same kinds […]
Creating Circles with Google+
For the past two weeks (Part 1 and Part 2), we’ve been discussing why you should be on Google+ (it’s easy to use, it’s useful and it’s the second-biggest social networking site after Facebook — seriously, put down the Twitter app and pick up Google+ instead). But now that you realize how essential this tool […]
6 Big Plusses to Google+ Marketing — Part 2
Last week we began talking about the perks of Google+ and how this social networking tool can be used to your marketing advantage. Here’s even more than you should know to make the most of it: 4. Google+ is as easy to use as any other social networking tool. If you can work Facebook and […]
6 Big Plusses to Google+ Marketing — Part 1
While you’ve been toiling away at keeping your Facebook, Twitter, Pinterest, Tumblr, Instagram, website and blog up-to-date, the sleeping giant Google+ has been stirring to life. It’s OK if you haven’t taken the time to familiarize with this behemoth yet — for awhile it seemed like the idea would never catch on. However, now that […]
Alert, SEO Masterminds: Google Changed Its Search Formula
Up to 90 percent of search results will be affected by changes that Google has just made to its much-analyzed SEO algorithm. This update is hugely important — and perhaps alarming — to marketers who make it a business to understand search engine optimization techniques in order to direct traffic to their clients’ websites. This […]
Were the Emmys Just a Giant Ad for Network TV?
Network TV needs all the help it can get. With steep competition from video-streaming websites like Hulu, Netflix and even YouTube, traditional television viewing is becoming a thing of the past. Even those fancy Tivo, DVR and Hopper systems don’t entirely fulfill the modern viewer’s desire to control their television watching, as these platforms also […]
3 Ways to Market to Short Attention Spans
A big trend online right now is the “listicle,” an article taking the form of a list — especially on popular time-killing entertainment websites like BuzzFeed and UpWorthy. The New Yorker even covered this occurrence in a recent article, mockingly formatted into 10 bullet points. The article discusses today’s shortened attention spans and states that […]
Insensitive Advertising: Where to Draw the Line
The art of marketing has always made room for ideas that push boundaries, challenge conventions and even rely on shock value. Ads that make people talk, that make people think, and that make people remember are paramount to the industry. That’s especially true in the age of viral marketing, where content is often created with […]
The Importance of Alt Text for SEO
Back in the day, many people didn’t understand how SEO was used; in fact, if you talked about SEO, you’d probably have to explain that it meant “search engine optimization” (and then, possibly, also explain what that meant). Now, thankfully, knowledge of SEO principles has become more commonplace. Even if people have never run a […]